Country/Market Marketing Prof IIDescription -Looking for a content specialist to deliver cutting edge content for ecommerce, social channels and internal partner comms by utilizing best practices and new formats of creative and media, to deliver goals of portfolio buyability, customer experience and conversionResponsibilitiesDelivers the NPI calendar of new product launches across channels like retail, social, partner network etc. through creative comms appropriate as per audience, product, product TG and objectiveCollaborates with campaign managers and applies oversight to editorial calendar.Works on ecommerce visual merchandising to increase conversions on PDPs via improved buyabiliyApplies content knowledge to perform content audit and mapping per persona and journey stage.Executes building initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.Collaborates with assigned agencies relevant for content creation.Manages assigned budget against expected target.Education and Experience RequiredMin Bachelors degree, MBA preferred3-5 years of work experience in related fieldKnowledge and SkillsExperience with persona, customer journey and content developmentExperience analyzing and monitoring content performance KPIs.Proven ability to project manage content development across multiple channels.Strong writing and editing skills in English.Job -MarketingSchedule -Full timeShift -No shift premium (India)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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