Search JobsJob DescriptionMarketing Director – JapanWhy will you enjoy the new opportunity?VMware is the glue that holds our multi-cloud strategy together. With substantial growth and our aggressive pivot to a subscription model, you’ll enjoy the challenge of building the multi-cloud universe with some of the industry’s best B2B SaaS sales and marketing professionals.As Marketing Director for Japan, you’ll relish the relative autonomy and be high accountability for driving your business in concert your team, local stakeholders, Pan-Geo and Global marketing peers and leaders, and revel in our customer-obsessed mindset. Everything you do will be measured and therefore, appropriate managed and as such, you’ll love deriving meaning from multiple data sources to formulate and deliver a demand program that delivers impact, leading local team.As part of a truly global organisation, you’ll be exposed to scale, tools, creativity and intellect, the envy of many organisations. When you're working for a company that shares your values, it's easier to enjoy what you do. At VMware we unite under a core set of EPIC2 Values: Execution, Passion, Integrity, Customer, and Community. Our guiding principle is "innovate in everything" (see further below). Each day you will be challenged to bring curiosity, diversity, and an eagerness to collaborate toward bold ideas across all aspects of our business. We do it with a spirit of inclusion and trust acting as 'One VMware' to help our customers win.Success in the Role: what are the performance outcomes over the first 6-12 months you will work toward completing?Timely, accurate development and execution of a fiscal-year (half-by-half) demand strategy, model plan and resource allocation (capital and IP) that has effectively supported the sales coverage model against the business go-to-market strategy in Japan to deliver business impact.Relatively accurate forecasts, measurement, analysis and reporting on the business impact of demand marketing activities in terms of KPIs aligned to the sales deployment models (e.g. direct and partner sales pipeline, sales cycle length, targeted account engagement and growth, revenue growth, customer retention, customer value and advocacy).Attainment of agreed targets across all key metrics (direct and partner sourced pipeline, accelerated opportunities, customer/prospect engagement and activation).Positive anecdotal feedback from local leadership, Pan-Geo and marketing leadership team members supported with/by qualitative and quantitative data-based insights.The work: What type of work with you be doing? What assignment, requirements, or skills will you be performing on a regular basis?Collaborating with multiple local, pan-geo and global stakeholders to design and determine the fiscal-year demand strategy (per above).Interlocking with field sales leaders to ensure on-going agreement on priorities, quick adjustments to changing market conditions and emerging opportunities; attend regular sales deal reviews, pipeline reviews and regional quarterly business reviews (sales and marketing).Collaborating with Global Demand and Pan-Geo marketing team leaders and team members on the common campaign framework that reflects the needs of the Japan market itself, and within the broader APJ business.Helping field marketing managers who specialize in defined demand marketing, account-based marketing, partner marketing or customer marketing design, execute programs that deliver measurable results in support of current-year sales objectives.Working across multiple teams, sourcing and analysing multi-variate data inputs, to forecast, measure, analyze and report on business impact of demand marketing (per above)Development and authorship of presentations to senior management with compelling, results-driven business plans, complete with market assessments, partner strategies and competitor analysis.Briefing and reviewing website resources and content creators (e.g. messaging, assets, forms) to ensure they’re optimised to deliver a relevant and engaging web experience for Indian target audiences; ensure local websites comply with local data privacy regulations.Work with marketing, sales and partner operations to define an end-to-end revenue management process and service-level agreements (SLAs) – e.g. for lead definitions, lead capture, lead acceptance/rejection/disqualification reasons, nurture routing – for the local market that align with global and/or regional requirements; provide information on related technology requirements; regularly review and assess these processes and diagnose issues that need to be addressedCreating and supporting a culture of segmentation and testing to continuously enhance the efficiency and effectiveness of field marketing programs developed for each sales deployment model.Evaluate, select and manage vendors in partnership with Global sourcing and APJ marketing business operations, that contribute to local field marketing programs – e.g. demand marketing agencies.Ensure all field marketing programs comply with local data privacy regulations.Actively and passively recruit field marketing managers and support the recruitment process for other regional marketers who support one or more of the relevant sales deployment models.What is the leadership like for the role? What is the structure and the culture of the team like?Leadership comes from within, and not by title or right; leadership is from where we stand, respecting others. Leaders throughout the broader team live and by our EPIC2 values (link).You will be passionate about marketing’s contribution to connecting with customers, driving pipeline and growing VMware.You will enjoy being a coach, mentor and leader in a fast-paced high-tech, SaaS environment providing context and meaning for your team and broad stakeholders, celebrating delivery of strong pipeline results through innovative, creative and plans.You’ll be leading a team of (4) x B2B SaaS marketers with differing levels of experience, focusing on ABM and partner marketing, and working in lockstep as part of the APJ marketing leadership team, comprising of highly experienced country and functional leaders.You’ll be a consummate politician, and revel in a complex matrix organisation, influencing direction and outcomes through storytelling leveraged with data-driven insights.Dynamic, highly motivated, driven leadership style to build high performance focused teams with the qualifications and attributes to deliver extraordinary results.Strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes.VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. Search Jobs
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