Senior Digital Marketing Analyst

Search JobsJob DescriptionWhy VMware? The world is changing fast! Corporations, governments, schools, hospitals are all feeling immense pressure to build and deliver better applications, faster, while ensuring exceptional application experiences for employees and customers everywhere. These organizations need flexibility, speed, and simplicity in their approach to developing, deploying, and delivering applications leveraging any public or private cloud. They are in desperate need for an IT infrastructure that lets employees and customers access applications from any device, anywhere, on any cloud, all while being secure. VMware provides the solution. You won’t find another company that offers the breath of innovative technology designed for an unpredictable world. This is why you will love empowering sales for one of the most highly regarded brands in the IT and Cloud Services industry. Our 350,000 enterprise and business customers (which includes 98% of Fortune 500) rely on VMware to make their digital transformation possible.As the Senior Digital Marketing Analyst, you will deliver insights to drive key eCommerce and conversion rate optimization decisions. You will query, summarize, merge and interpret datasets including but not limited to web analytics, eCommerce performance, and test & learn metrics to help drive our marketing strategy. The role requires a multidisciplinary blend of analytical experience, strong technical capability, and marketing strategy. Reporting to the Director of Growth, Performance & eCommerce, you will drive the critical responsibilities listed below. Success FactorsTranslate data into actions and recommendations to influence our web and eCommerce strategy focused on conversion rate optimizationAssist with the feasibility, design, execution, and analysis of A/B or multivariate testing programsDeliver web analytics dashboards, ad hoc reports and insights showcasing web traffic, engagement, and conversion trends to company-wide stakeholders, including Demand Generation, Geo Marketing, and Executive LeadershipWhat type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis? Define, analyze, and report on eCommerce metrics to identify causal relationships between marketing actions and outcomes.Deliver presentations to communicate findings clearly and effectively to marketing stakeholders and executive leadershipAnalyze web behavior of target accounts and personas to understand common journey pathways, interactions, and conversion patterns across store and .comWhat is the leadership like for this role? What is the structure and culture of the team like?The manager for this position is Kelsey Pierce. She has 10 years of experience in B2B technology marketing, and currently leads The Growth Team at VMware. The Growth Team is made up of high-performing strategic thinkers who strive to improve all aspects of VMware’s marketing strategy.Where is this role located?Remote: this role may be fully remote.What are the benefits and perks of working at VMware?You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com.Employee Stock Purchase PlanMedical Coverage, Retirement, and Parental Leave Plans for All Family TypesGenerous Time Off Programs40 hours of paid time to volunteer in your communityRethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilitiesFinancial contributions to your ongoing development (conference participation, trainings, course work, etc.)Wellness reimbursement and online fitness and wellbeing group classesWe are looking for a Business Development Representative to be responsible for pipeline generation for the VMware Network & Security sales team.VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. ​Search Jobs