Senior Manager Account Based Marketing APAC

Job Requisition ID #23WD68257Position OverviewAre you an experienced leader in Account Based Marketing?  Do you want to be part of a companywide shift to accelerate account growth through improved collaboration between Marketing and Sales? Do you have a desire to use your B2B marketing experience to lead a team and drive revenue growth? Autodesk is currently hiring a Senior Manager Account Based Marketing in our APJ Demand Generation team. This person is responsible for leading a team of account-based marketers across multiple account tiers.  This team drives the strategies for account-based campaigns in our markets, and manages the execution, measurement, and optimization of targeted account-focused programs in collaboration with account-based sales teams. This team also drives strategy for executive audience engagement programs. 3 signs that you are the right candidate:You excel at team leadership, individual development, and collaborating with colleagues and stakeholders to get the job done;You are driven and motivated by results and contribution to pipeline; and You’re a modern marketer with knowledge and experience using a mix of tactics to deliver the right message to the right person at the right time.The role will lead all high touch Account-Based Marketing activities for the APJ ABSM accounts. You will be responsible for creating measurable business opportunities for Sales using the most impactful marketing activities across a broad portfolio of accounts. You will work with industry marketing and campaign development teams to establish the best marketing strategies for multiple industries including Architecture, Engineering, & Construction; Media & Entertainment; and Design & Manufacturing. You will also be responsibility for aligning with regional Sales Directors to create the overall Sales and Marketing plan.  You will coordinate the executional strategies in collaboration with our ABM Practice team that centrally manages programmatic ABM campaign execution. You will be responsible for managing a team of 3 enterprise markerters and expand to build a high performing 1:1 ABM team for APJ. The position reports directly to the Senior Director, APJ Demand Generation.ResponsibilitiesAccountable for marketing contribution to sales pipeline and revenue. Measurably increases engagement between Autodesk and selected Accounts that contributes to ACV closed/won, token consumption, expansion opportunities, pipeline coverage etcProactively engage with the Sales leads to coordinate, communicate, and optimize the impact of marketing activitiesCollaborate with Industry Marketing, ABM Practice, and Marketing Operations & Technology partners to ensure effective execution of 1:1 account-based campaignsEnables their team to efficiently execute using multi-channel marketing (in-person and virtual events, search, social, display advertising, etc) and leverages modern marketing tools and techniques (intent signals, engagement dashboards, orchestration platform, audience management, etc)Leverages data and analytical insights to monitor program results and adapt strategy and execution as required Builds and motivates a high-performing team of demand generation professionals. Ensures that their team has the competencies and capabilities to address new market opportunities through Account Based MarketingPilots initiatives of strategic importance to APJ and/or global Demand GenerationAct as the ABM strategist for APJ and provide guidance to regional teamsRepresent APJ in Global engagements to enhance frameworks, processes etcMinimum Qualifications5+ years’ experience managing and leading a team10+ years B2B demand generation/field marketing experience with proven account-based marketing specific knowledge and skillsProven results in leading Demand Generation organizationsBA/BS or equivalent work experience Practical knowledge of modern marketing methods and tools such as Salesforce.com, Marketo etcFluent English language skillsEstimated 20% travel required#LI-POSTAt Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers.Salary is one part of Autodesk’s competitive package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.