Job Requisition ID #23WD68560Position OverviewThe marketing manager in this role is responsible for delivering the strategy and implementation approach for the 1:Many digital marketing campaigns and initiatives in China, aligned with global and regional objectives to achieve business and revenue growth targets.This role requires a unique combination of digital marketing experience, business acumen, project management, strong communication and data analytics skills. The successful candidate will work with various stakeholders including global industry campaign team, Principal campaign manager within GDC team, local marketing team, marketing operations, digital media team and sales, to orchestrate direct to customer digital campaigns China. Local market knowledge and relationship with the China sales organization will be leveraged to shape asset development and to deliver relevant and compelling customer centric messaging for the China markets. By leveraging data insights, the successful candidate will work closely with digital media, marketing operations and digital experience teams, to test and optimize marketing content and vehicles to drive desired customer behavior. He/she must be able to work productively in a fast-paced and dynamic environment with limited supervision. The role requires strong collaboration skills across a dynamic cross section of a global matrix organization. Attention to detail, managing multiple priorities, understanding digital, data and experience on demand generation campaigns will be critical to success in this role.The role requires excellent communication skills, planning, and project management, as well as the ability to refine and implement comprehensive integrated marketing programs, and demonstrated experience working with field sales and marketing teams to deliver integrated campaigns and initiatives through various channels.In addition to above, there is a requirement for the candidate to extract, analyze and critically assess areas for investment and divestment across the business and campaign activities. We are seeking a data driven ‘modern marketer’ who understands digital, social, and inbound and the importance of leveraging a traditional channel, inside sales and e-commerce environment.Responsibilities CAMPAIGN/PROGRAM STRATEGY AND SETUPDefine and execute on the marketing strategy and marketing mix for the 1:Many digital campaigns in ChinaPartner with digital media on the execution of all digital inbound tactics such as paid search, display, and socialManage marketing budgets to meet revenue goals and maximizes return on spendCollaborate with extended stakeholders such as sales, partner marketing, and industry teams to execute the product campaignsOngoing analysis of campaign performance across all channels to make data-driven decisions and uncover areas for improvementEnsure continuous testing, piloting, and optimization of marketing tactics and content through data-driven analysis and by leveraging the latest technologyPrepare and present recommendations, reports, and results to stakeholdersMinimum Qualifications8+ years Marketing experience in tech industry, software vendor experience is a plusExperience in building marketing strategy and executing digital demand generation campaigns in ChinaData driven with experience in developing customer segmentation strategy and translating data insights into actionable marketing plansKnowledge and experience in digital marketing and e-commerce highly valuedAbility to work independently and collaborate with multiple stakeholders across different functions, geography and time zonesExperience with budget managementExcellent written, oral and presentation communication skillsExcellent writing skills, editing skills, and command of spelling, grammar and syntax rulesAbility to work in a fast paced, dynamic environmentBA/BS degree, in Business Administration, Communications or Marketing#LI-POSTAt Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers.Salary is one part of Autodesk’s competitive package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
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