At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.Maintain conversion Testing and Optimization program from the ground up, blending business needs with industry best practices, this will include: Maintain and grow a Testing and Optimization program focused on CRO (conversion rate optimization). The program will extend excellence and expertise through collaborative discovery, sharing of best practices, reporting on successes and failures, and engaging in ongoing education initiatives across the organization. Leverage web analytics to evaluate the digital performance of the website(s) and pages across campaigns and always-on to identify candidates for testing and optimization Lead and maintain a closed-loop marketing-wide learning cycle where the program findings are injected back into the business, making all subsequent experiences better and more effective due to the program's output. Set goals and prioritization for the testing program while also informing development roadmaps in collaboration with UX, SEO, paid media, and GTM teams Maintain and evolve processes/workflow for programs, including campaign development and deployment, content strategy and production, segmentation, events, web development and analytics. Identify key customer journey paths partnering with UX, and development teams to optimize and test towards improved customer experience Effectively discuss, develop, and present research analysis and provide recommendations that impact and improve our customer’s experience with F5 from a digital perspective. Collaborate with campaigns team(s), various business units, and regions to design and build full-funnel journeys rooted in best practices, data, and innovation wherever possible. Mapping of user flows through F5 properties, spanning the entire user journey for use in insights generation and optimization strategies. Perform competitive analysis and research for all relevant projects Research, analyze, and socialize industry UI/UX/CX trends and competitor sites and strategies Relentlessly simplify and distill complex business processes into intuitive and elegant customer experiences. Build and maintain expertise in Adobe Target, Adobe Analytics, and other relevant tools. Contribute to organizational excellence and enablement by hosting regular working sessions/brown bags across the Marketing organization Technical requirements for role: Comfort with HTML/CSS Familiarity with Adobe Creative Suite Proficiency using Adobe Target (or similar) Up-to-date awareness of brand guidelines and style guides Working knowledge of Javascript and JQUERY Experience in Adobe Experience Manager Development Environment Working knowledge of Adobe Analytics, Analytics Workspace, and a strong understanding of reporting systems outside of Adobe Marketing Cloud products (Tableau, Datorama, etc.) Familiarity with personalization at scale a plus Other requirements: 5+ years of experience in testing or CRO for websites and/or web applications Physical demands and work environment duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer, communicate over the telephone, and read printed material. Duties may require being on calls and virtual meetings periodically and working outside normal working hours (evenings and weekends) occasionally LI-KT1LI-REMOTEThe Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.The annual U.S. base pay range for this position is: $107,502.00 - $161,252.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Yello/Workday (ending with f5.com or @myworkday.com).Equal Employment OpportunityIt is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
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