Sr. Director, Product Led Growth

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The OpportunityAdobe is seeking a Senior Director, Product Led Growth (PLG) for our Document Cloud products and services. This position is a hybrid role that blends business savvy with product management expertise to optimize digital journeys to activate, engage, and drive customer loyalty.  This leader will manage multiple growth squads that span 1) customer acquisition from freemium products; 2) engaged product use for free and paid customers; and 3) monetization through free to paid conversion, cross-sell, and upsell.What You’ll DoLead and empower cross-functional growth squads that span desktop, web, mobile, and third-party embedded product experiencesBuild and scale the PLG discipline within Adobe’s Document Cloud business unitDirect hypotheses, test charters, and prioritize the backlog of growth experimentsBuild a repository of insights and socialize key learnings to the Adobe community of PLG practitionersPartner with finance, sales, business leadership to define annual PLG acquisition, engagement, and monetization targets through growth layersPartner with core product management and engineering teams to roll out winning recipesEstablish and inspect OKRs to measure efficacy of growth initiativesWhat You Need to SucceedExperience leading and scaling geographically distributed teams in a fast-paced, high-performance business unit10+ years in SaaS, Digital, or Cloud-based marketing or product management leadership roleDemonstrable and durable success applying PLG to a global portfolio of products and servicesProven track record of applying creative thinking and analysis to tackle business needs in ambiguous environmentsDeep experience working successfully in a matrixed environment across marketing functions, product management, design, engineering, and GTM salesExceptional leadership skills with a bias to action, rapidly anticipating and adapting to shifting priorities and managing relationships at all levelsExcellence in conceptual thinking and analytical problem-solvingData-driven decision making to quickly understand & identify key performance drivers to ensure focus & team resources are directed accordinglyPositive impact when influencing executive leadership acrossAbility to scale new businesses and drive sustained growth in mature segmentsBA or BS degree; MBA or equivalent experience preferredAt Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $175,200 -- $371,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.