Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The ChallengeAdobe.com is one of the most heavily trafficked corporate websites in the world, the front door for the majority of our customers, and a primary revenue generator. Within the EMEA Web Customization team we are passionate about understanding the regional audience specificities in order to build and serve outstanding web journeys across our top markets. We thrive at using research and experience design principles with the aim of building a highly converting web user experience. Making adobe.com a world class experience for all site visitors – across the entire customer journey.The Experience manager will be responsible for identifying key opportunities, based on data, using this to craft and promote impactful, locally relevant customer experiences on adobe.com in alignment with strategic goals. The chosen candidate will contribute to the global product vision while prioritizing and defining local variations required for optimizing the experience in selected markets.What you’ll do We are looking for someone passionate about web and digital marketing! With knowledge of experience design, digital marketing, SEO and/or website product management. The ideal candidate is data driven, a clear communicator who can interpret data and behaviors into insight seamlessly. The person is self-motivated and feels comfortable prioritising multiple projects, with several international teams simultaneously. This position is opened for a central contributor within a setup of highly dedicated cross-functional teams in charge of delivering product releases, testing where appropriate, and ensuring that the projects improve business performance.Help lead the evolution of Adobe.com, further developing it as a critical point for the company’s consumer and enterprise solutions.Use data, customer and competitive insights and industry standards to find opportunities to build innovative capabilities and compelling user experienceIdentify knowledge gaps and collaborate with internal and external partners to drive a wide range of research type (E2E reviews, audits, user testing, A/B testing, analytics deep dive…)Build business cases clearly stating the impact and value of proposed initiativesHandle business expectations, by pitching the product vision to internal partnersDiscover, validate, and document requirementsWork with Experience Designers on customer journeys, UX flows, and page designsTransform requirements into feature specs / user stories including story acceptance criteria for the engineering teamDefine goals, set priorities and drive a backlog of features adapted to your marketsAssess new market opportunity and strategic areas of growth within our audienceParticipate in global planning and vision refinement sessions with business and engineering teamsActively address ambiguity and change in the product backlogAssess and report on the results of initiatives vs their expected impactPresent convincingly to executives, partners, and users/customersWhat is needed for successProven experience in digital marketing and/or content strategy roles and Direct experience with B2B and/or B2C digital marketing, including 1+ years of Web Product Management experience enabling marketing and customer experiences.Enthusiastic, creative and innovative attitudeArticulate in documenting product requirements, writing functional specs and user storiesAbility to manage issue resolution and mitigate risk on the product roadmapProficient in defining roadmaps and delivering with teams that employ agile software development methodologiesAnalytical abilities to test hypothesis and sort through uncertain optionsAbility to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendationsAbility to influence executive and senior level leaders regarding product vision, road map and work backlog priorities and trade-offsSpecial consideration given for experience across multiple Adobe Technical SolutionsAbility to communicate insightsby leveraging cognitive and behavioral science conceptsProficient French and English - Polish or Turkish would be a great plus.Availability to travel (10%)At Adobe, we are immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. We are surrounded by colleagues who are committed to helping each other grow through our outstanding Check-In approach where ongoing feedback flows freely.If you’re looking to grow your career, Adobe’s the place for you. Discover what our employees are saying about their career experiences through the Adobe Life magazine.Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.
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