Digital Strategist

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Digital StrategistA Digital Strategist will play a key role in ensuring projects meet objectives on time and on budget by increasing employee adoption and usage. We provide our customers with value focused expert advice, guidance to articulate a strategic digital marketing vision and facilitate change within our client’s organization. This person will focus on digital marketing transformation engagements for Adobe’s largest customers in the areas of Marketing technology, business processes, systems, job roles and organization structures. The primary responsibility will be to solve complex customer need in the areas of Digital Marketing through data platform (Adobe Experience Platform), creating and implementing change management strategies and plans that maximize marketing technology adoption.Key ResponsibilitiesStrong executive presence and communication skills, ability to engage and inspire senior client executives and stakeholders.Lead and drive complex cross-functional teams towards clear, efficient, and accountable decision making and customer value delivery.Drive discovery, research, and analysis to identify business objectives, goals, KPIs to help define use cases around digital marketing.Outstanding problem solving and analytical skills including talent for conducting research, analysing data, developing hypotheses, and synthesising recommendations.Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership.Conduct quantitative and qualitative analysis to produce value frameworks and revenue driving insights that positively impact and move a client’s business forward.Lead strategy workshops and employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, value readiness and mapping, organizational assessments, and other techniques to deliver high-impact recommendations.Provide strong organisational visions and design – people, process, and technology – to help customers align their teams toward strategy and value. Recommend and lead roadmaps and component programs.Aid building the Digital Performance Strategy practice by chipping in to create methodologies and contribute in cross training and mentoring team members.Act as a coach for senior leaders and executives in helping them fulfill the role of change sponsor.provide direct support and coaching to all levels of managers and supervisors as they help their direct reports through transitions.Support project teams in integrating change management activities into their project plans.Experience with Adobe Experience Cloud or competitive technologies, including a good grasp of the use cases they fulfill and the features & capabilities they provide to execute on those.Demonstrable depth of industry expertise in at least one core vertical (e.g. retail, travel, financial services, media & entertainment), ideally multiple.Exceptional organizational, presentation, and communication skills- both verbal and written.Must be self-motivated, responsive, professional and dedicated to customer success.Build strong working relationships and close collaboration with rest of Adobe Delivery team & Partners maintaining the highest level of professionalism.Demonstrated ability to learn quicklyA solid understanding of how people go through a change and the change processExperience and knowledge of change management principles, methodologies and toolsExceptional communication skills, both written and verbalExcellent active listening skillsAbility to clearly articulate messages to a variety of audiencesAbility to establish and maintain strong relationshipsAbility to influence others and move toward a common vision or goalFlexible and adaptable; able to work in ambiguous situationsResilient and tenacious with a propensity to persevereForward looking with a holistic approachOrganized with a natural inclination for planning strategy and tacticsProblem solving and root cause identification skillsAble to work effectively at all levels in an organizationMust be a team player and able to work collaboratively with and through othersAcute business acumen and understanding of organizational issues and challengesFamiliarity with project management approaches, tools and phases of the project lifecycleExperience with large-scale organizational change effortsChange management certification or designation desiredAs Digital Strategist, you will be expected to :Apply a structured methodology and lead change management activitiesApply a change management process and tools to create a strategy to support adoption of the changes required by a project or initiative.Support communication effortsSupport the design, development, delivery and management of communications.Assess the change impactConduct impact analyses, assess change readiness and identify key stakeholders.Support training effortsProvide input, document requirements and support the design and delivery of training programs.Additional responsibilities may include:Complete change management assessmentsIdentify, analyze and prepare risk mitigation tacticsIdentify and manage anticipated resistanceConsult and coach project teamsCreate actionable deliverables for the five change management levers: communications plan, sponsor roadmap, coaching plan, training plan, resistance management planSupport and engage senior leadersCoach managers and supervisorsSupport organizational design and definition of roles and responsibilitiesCoordinate efforts with other specialistsIntegrate change management activities into project planEvaluate and ensure user readinessManage stakeholdersTrack and report issuesDefine and measure success metrics and monitor change progressSupport change management at the organizational levelManage the change portfolio