LN Concerts, Senior Director Tour Marketing

Company: Live Nation Entertainment
Company: Live Nation Entertainment
Location: Beverly Hills, CA, USA
Commitment: Full time
Posted on: 2023-05-03 16:48
Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live entertainment. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live entertainment is our passion and where we find our common ground. There has never been a better time to join Live Nation.WHO ARE YOU?A strategic leader with a passion for continuously elevating the client services we provide. You take pride in your relationships and ability to navigate complex situations. You are an innovator and passionate marketer, constantly seeking new avenues to connect with fans and clients. Passionate about entertainment and culture, driven to elevate our offerings and impact, not just be part of the conversation but lead it. If you embrace these creative qualities and love people as much as live events, this is the team for you.THE POSITIONThe Senior Director of Tour Marketing will be a critical part of the Comedy Tour Marketing team, as a strategic marketing leader and core member of the department partnering with Talent Buyers/Tour Promoters to develop & execute innovative marketing tactics.This person will provide best in class service and foster strong relationships with both our internal teams and external partners. They will act as a strategic partner in developing marketing plans working internally with cross functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team.Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.RESPONSIBILITIESDevelop and execute marketing plans in conjunction with artist & project teamsManage onsale timelines in partnership with ticketing leadCultivate & maintain relationships with external partners to provide excellent client servicesAnalyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategyManage marketing budgets to achieve business objectivesCollaborate with multiple teams to successfully execute strategic integrated marketing campaignsExecute national promotions and oversee local promotions, both in support of individual shows and toursPartner with PR team to develop & execute media events and PR opportunities to support toursOversee the planning of digital media campaigns across multiple platformsDevelop social media campaigns and promotions to drive ticket sales, awareness and fan engagement.Coordinate the production of marketing assets including: audio & video spots, key art, social content, etc.Effectively utilize internal marketing tools & resources, following best practices.Manage staff within comedy tour marketing departmentQUALIFICATIONS10+ years marketing experience in live entertainment or industry related fieldProven track record of outstanding client relationshipsDeep understanding of the live entertainment businessAbility to clearly communicate strategic initiatives and navigate complex situations under pressureExceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams.Work well in a team environmentAbility to prioritize and meet deadlines while managing multiple projectsExcellent organizational skills and attention to detailAbility to adapt, communicate and manage in a fast-paced environmentStrong time management skills and attention to detailCreativity skills and problem-solving aptitudeProactive work ethicPassionate about live experiencesEDUCATION & KNOWLEDGE DESIREDAbility to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.Strong Microsoft Office Suite, G-Suite skills, BoxAbility to learn and efficiently use project management software/tools – Asana knowledge a plusExperience with digital asset management systems and workflowsExperience managing marketing budgets & campaign planningEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.California Hiring Pay scale*: $120,000 - $150,000**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions----------The expected compensation for this position in California is:$120,000.00 USD - $150,000.00 USD**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
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