Job Summary:THE TEAMTicketmaster’s Global Product Marketing group operates as the client voice of our company. Our mission is to develop competitive, compelling, & cohesive narratives that connect product & services to global client experiences. We advocate for our clients across the product lifecycle, building our B2B narrative across strategic priorities, enterprise products, and agile release cycles. This team serves as the glue between global product, global communications, sales enablement teams, and product design to showcase the Ticketmaster Enterprise narrative and bring new products to market. You will drive our B2B marketing strategy forward, optimizing Ticketmaster Business sites across 30+ countries, reporting out on traffic trends and content consumption.THE JOB As Sr. Manager, Global B2B Marketing, you play a critical role leading and optimizing our marketing strategy. You will act as the expert across our B2B marketing community, sharing best practices and identifying new business opportunities.You will lead a team of two, overseeing the content pipeline, creation and deployment in collaboration with various stakeholder groups. This includes planning and executing omni-channel campaigns that drive engagement and leads at all stages of our client and product lifecycle. All campaigns are analyzed against our content strategy, with the goal of increasing annual impressions, engagement, and business leads.Additionally, you will be the expert in process, logistics and communication, understanding the unique needs of our local markets, advocate for them, and ensure access to global resources.BENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert ticketsWEALTH: 401(k) program with company match, Stock Program ReimbursementFAMILY: New parent programs & support including caregiver leave and infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkWHAT YOU WILL BE DOING Develop and maintain global strategies across various organic B2B channels including our business websites, email and LinkedIn.Create meaningful omni-channel content with the intent to increase site traffic, content engagement and/or generate new business leads.Ensure our global B2B channels are optimized to tell our Enterprise positioning story around the world, through back end changes, front end updates, and upfront messaging.Oversee the global content strategy, with a pipeline that drives our objectives and optimization forward.Work in collaboration with various stakeholder groups, both internal and external, to ensure accurate and high-quality content is produced.Understand Ticketmaster’s narrative and values at its core to position each output from the lens of our B2B brand and tone of voice.Analyze campaign results ongoing and ensure our reporting is structured across channels for maximum visibility and insights ongoing.Establish a paid media strategy in partnership with our B2B media team and International Sales Enablement.Keep up to date on industry trends, the competitive landscape, and new ideas for B2B content generation.Advocate for local B2B marketing technology needs, including but not limited to email (Salesforce), measurement requirements (Sprout Social, Google Analytics), site enhancements (Wordpress).Maintain open dialogue and support of your direct reports to ensure they have the knowledge, tools and coaching needed to succeed.WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)7-10 years of experience in content related roles, preferably on the B2B side of a company – copywriting is an asset.3+ years of experience with enterprise software or technology industry.Experience with WordPress, LinkedIn and Google Analytics required.Proficient in the Microsoft Office Suite, most specifically PowerPoint, and Google Drive products.Extraordinary team player and ability to thrive in a fast paced, high growth, entrepreneurial environment where quality, innovation, speed of decision making, and execution are critical to organizational success.Track record of fostering teamwork and collaborating across groups to accomplish shared goals.Exceptional written, verbal and presentation skills.Adobe InDesign a plus.YOU (BEHAVIORAL SKILLS) Strong communicator, can share tangible insights and effectively advocate for our marketing business across a variety of media.Fast-learner, adaptable, and receptive to feedback, as our business evolves your will need to keep a pulse on our quickly evolving product and client needs.Puts your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and has a strong sense of client needs.Strong collaborator and team player, eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences.Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver, brings fun, optimism, and togetherness each day.LIFE AT TICKETMASTERWe are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.Our work is guided by our values:Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a teamIntegrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we representBelonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thriveEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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