Job Summary:WHO ARE YOU?Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this you? Read on… WHO ARE WE?Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.THE ROLEThe Insomniac Music Group is looking for an enthusiastic and experienced Marketing Manager to play an integral role in the daily operations and marketing of Insomniac’s Music Group. This position will work in-office at the Calabasas, CA location. This is not a remote position. RESPONSIBILITIESManage and create marketing plans related to designated artists, projects, & labels to include emphasis going forward on powerful pre-launch phases to maximize impact and awareness Partner closely with the entire team, artists & managers and regularly communicates key marketing information and targets to internal and external partnersDevelop and execute frontline track & album release marketing plans with a concentration on consumer-driven marketing Develop and execute social media marketing strategies to increase the label's online presence and engagementManage marketing plan and strategy for label around club shows, concerts, and festivalsManage social media budgets and allocate resources effectively to maximize impactAnalyze week-to-week analytics and demonstrate agility to make content changes based on dataBe on top of new trends and techniques to execute the best and most forward-thinking campaigns for the roster, sharing actionable insights with the team Ensure all information is accurately communicated to all internal departments regarding release plans, changes, developments etc.Hire and manage independent marketing companies to facilitate record label's marketing/promotional effortsSecure strategic marketing placements and opportunities with outside corporate and entertainment partnersPlan and execute internal influencer marketing campaigns to increase track reach and influenceReport on key statistics around audience growth and virality Strategize independently and in teams on creative content ideas for artistsOrganize and attend shoots with artists to film contentEdit content and obtain relevant approvals for posting Recruit, train and onboard members on the marketing team both directly and partnering teamsQUALIFICATIONS5+ years relevant working experience in marketing, and/or musicExceptionally high attention to detail working in a fast paced environmentDeep knowledge of electronic music, artists, genres, culture, and Insomniac brandsExcel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneouslyAbility to systematically execute on tight deadlinesExperience with marketing, Photoshop, HTML, Google Analytics preferredAdaptability to execute tasks off-hours at short notice if neededWORK ENVIRONMENTMust be able to tolerate loud noise levels & busy environmentsMay work in drastic temperature climates on site at our eventsMust be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work eventsApplicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.EQUAL EMPLOYMENT OPPORTUNITY Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.Hiring Salary Range: $70,000.00 - $90,000.00 USDPlease note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
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