Senior Content Marketing Manager

Company: Clarivate
Company: Clarivate
Location: R186- Ann Arbor, MI (PQ)
Commitment: Full time
Posted on: 2023-05-03 16:23
We are looking for a Senior Content Marketing Manager to join our team.  You will be responsible for the execution of Marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis.  You will work using your own initiative, with some guidance & direction from manager.  If this sounds like an opportunity you are interested in, then we would love to talk to you!About You – experience, education, skills, and accomplishmentsBachelor’s degree in one of the following fields: marketing, communications, journalism, English, business or other related field4 + years of work experience in a global brand B2B marketing and communications role3+ years of experience managing numerous projects concurrently, meeting aggressive deadlines, and accommodating changes in strategy or priorityIt would be great if you also had…Proven track record developing effective content and communications activities, collateral, and programs encompassing advertising, webinars, tradeshow and events, social media programs, website, lead generation programs and promotions.Excellent oral and written English communication and presentation skills, with outstanding editing skills for print and electronic media.Passion for and experience in B2B marketing with demonstrated strategic and creative thinking, and experience successfully working with and supporting a global teamAbility to apply an innovative, curious, and timely approach to work that offers fresh ideas and new ways of thinking.Comfortable working across time zones in a culturally diverse global team.Strong knowledge of MS Office suite, especially Word and PowerPoint required. Experience with CRM and CMS is a plus. Capacity to learn and master new marketing technologies is essential. What will you be doing in this role?Content Creation: lead the content creation development and contribute copywriting, editing and proofreading for brochures, direct mail, newsletters, ads, sales tools, white papers, press releases, case studies, webinars, web pages and articles, and social media.Content Calendar: develop and maintain the content and publishing calendar, collaborating, and coordinating with teammates and other teams (Sales, Product, Product Marketing, Creative Services) for successful implementation.Content Marketing: Engage customers and prospects throughout the buyer’s journey and influence customer perception and behavior.  Seek our customer stories and differentiate our product brands.External Communications: Develops and implements plans and programs for agreed audiences in line with the organization’s business goals and strategy.  Coordinates multiple channels for delivering campaigns and messaging and includes social media and customer communications. About the Team You’ll work closely with your manager and teammates to ensure that the library software group has what they need to meet the needs of sales and marketing teams. In addition to colleagues on your immediate team, you will partner closely with the product marketing, product, and sales teams.  As a member of the business unit, you’ll be part of the global organization interacting with marketing and sales colleagues from around the world. Hours of WorkFull time, permanentAlthough duties are typically performed during normal business hours, occasional off-hours may be requiredClarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled
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