Industry Marketing Manager - Academia

As the Industry Marketing Manager, you will develop go-to-market strategies, marketing plans and sales enablement materials designed to build awareness and preference for the Clarivate brand within the global academic market.  This position is highly collaborative, working globally in partnership with sales, product teams, and the broader marketing organization. To be successful in this role, you must be a critical thinker, business- and commercially minded, an exceptionally strong writer, and highly organized.About You – experience, education, skills, and accomplishmentsBachelor’s degree or relevant, equivalent work experience.At least 3 years of Product marketing or related experience.It would be great if you also have . . .MBA or advanced degree in MarketingA background in product marketing supporting SaaS business solutions.Experience in the higher education market; global experience is a plus Data analysis experienceBackground working with/in Libraries and UniversitiesAn interest in Publishing & Academic ResearchWhat will you be doing in this role?Planning: Build comprehensive and measurable marketing plans for Academia & Government Solutions in alignment with the go-to-market strategy.Market research: Stay abreast of industry trends that impact the academic market and disseminate findings internally to inform marketing strategy and deliverables.Positioning: Develop and maintain customer-driven market narratives that demonstrate the ways in which Clarivate products and services align with buyer needs and industry trends.Targeting: Conduct analysis to help identify whitespace and cross-sell opportunities in tandem with partners across the commercial organization to support Clarivate growth.Enablement: Enable sales to generate new business by creating effective sales tools and trainings specific to the academic industry.Content development: Partner with Content Marketing on the development of key content assets as needed in alignment with the marketing funnel, e.g., web content, whitepapers, blogs, video, infographics, product videos, case studies.About the TeamThe Academic Industry Marketing team plays a key role within the wider Academia & Government Marketing organization at Clarivate by providing campaign strategy and cross-functional leadership in a fast-paced and highly matrixed environment. The team drives growth in the academic market by setting marketing team priorities, ensuring broad alignment and delivering compelling narratives that support solution selling.Hours of WorkThis is a full-time position, primarily working core business hours in your time zone, with flexibility to adjust to various global time zones as needed.   Clarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled