Partner Marketing Manager, Germany

Partner Marketing Manager, GermanyEquinix is the world’s digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.We are a fast-growing global company with 20 years of consecutive quarterly growth*. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.  A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success. *As of Quarter 4 2022Job SummaryBased in Frankfurt, this role is responsible for working with focus partners overseeing the development and execution of Partner marketing plans in support of driving brand preference with partner sellers and driving demand generation.  In addition, the role will work closely with Field Marketing and Programs Marketing teams to integrate partners into their demand generation plans to help fuel bookings growth.  In addition to activities in Germany, the role will also support selected EMEA and Global partner marketing activities.The Partner Marketing Manager reports directly to the Director of EMEA Partner Marketing but is an extended team member of the Field, Programs & Alliances Marketing teams as well as the German Partner and Direct Sales Teams.  The role will work alongside a talented group of partner marketers who are consistently recognized for their marketing excellence and demonstration of Equinix values.ResponsibilitiesGerman Partner Marketing Alignment: Be the point of contact for global and regional prioritized partners in Germany, working alongside field & programs marketing to drive pipelineMarketing Strategy & Plan: In collaboration with key partners, develop a strong marketing strategy in support of country objectivesMarketing Execution: Enable partners to build online, offline and social media activities with sales programs to maximize marketing effectiveness by optimizing execution on activities for maximum ROI in generating leads for deal-registration and pipeline creationLiaise with Corporate Marketing teams: Work closely with the Global Partner Engagement team, PR, Social Media, Creative Services, Field/Product Marketing teams to leverage their programs with target partnersDeveloping and delivering highly targeted prospect pursuit plans in partnership with Field MarketingChampion of tools: Proactively promote adoption of tools such as Equinix’s Partner Central Portal, Marketing Demand Center, Partner Directory and Marketplace to partnersMarketing Mix: Test and try new marketing tactics that drive preference with sellers and drive demand generation with end users including tactics such as social, digital, brand, PR, and videosContent development: Assist partners with building their Joint Value Propositions, Sales Enablement & Customer contentAlign with Stakeholders: Collaborate closely with local Partner Sales & Technical team members to understand their account objectives and align on marketing activitiesBudget Management: Manage marketing funds and budgetReporting: Track and report on activities on a quarterly basis including results, budget, leads and bookingsThe successful candidate will also participate and sometimes lead EMEA or global level partner marketing projects and activities, such as Partner Awards, Partner Forums, etc.The role will be based in a normal office environment with travel c25% to other Equinix Offices and Partner Office locationsQualificationsProven years experience preferred in B2B IT/telecoms, hi-tech company with experience working in a partner marketing roleMarketing expertise: Track record of executing mix of marketing activities with Cloud, Technology & Reseller Partners such as: Enablement and Demand Gen Webinars, LinkedIn campaigns, Content Syndication, Highly targeted customer events, Thought Leadership campaignsStrong digital marketing skills with demonstrable skills and experience with Account Based MarketingGreat at relationship building: With lots of cross functional stakeholders to engage with, strengths in proactively building relationship is a mustEffective communicator and collaborator: Comfortable working in matrix environments, quickly build trusts with remote teams and works to ensure others' successSelf-starter, inspires others around them, can lead several initiatives at once, detail-oriented, agile, brilliant communicator, strong collaboratorFluent in German and EnglishEquinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you need assistance in applying for an open position, you may send an email to Staffing@equinix.com. Please provide your contact information and let us know how we can assist you.Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.