Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :Razer intends to transform into a direct-to-consumer model in order to deliver a complete Razer experience for its customers. As the head marketing leader, the Associate Director of D2C Marketing will evangelize the business in order to align the company’s marketing teams, regions and functions with the D2C objectives and strategy. In addition, the Associate Director of D2C Marketing will conceptualize, plan and lead customer acquisition, loyalty and retention strategies to meet sales goals, maximize lifetime value of the customer including pre and post sales. The scope of the role is across the global Razer.com and Razer Stores omni-channel experience. It is intended that the D2C Marketing Director will lead the customer communication voice and cadence while ensuring touchpoints align with the authenticity of the Razer Brand.The Associate Director of D2C Marketing reports into both the VP of Razer.com (primary) and to the Sr Director of Razer Stores. It also dotted-line’s into the VP of Global Marketing. This role requires both a high level of detail and tactical planning and execution, requires integration and collaboration with Global Marketing, Global Business Units and Region organizations to accomplish tasks and objectives, requires a deep understanding of the gaming customer and the Razer brand. This position is highly visible and has frequent interaction with company management.Demand generationResponsible for demand gen programs to drive NPI & sustained sales on both razer.com and Razerstore retailSupport category team’s sales plan to achieve sell through targets by coordinating the overall D2C GTM plan & driving the quarterly marketing activation calendarCoordinate with creative teams all assets production and brand communication format for digital and printExpand the marketing levers for the D2C team beyond digital to community, influencers, esports, PR and eventsWork with Regions to maximize utilization of the store fleet to increase brand experience, traffic and revenueCustomer acquisition, loyalty and retentionDevelop insights from knowledge of the gaming space, gamer personas, that can be translated into actionable programs to effectively target & acquire customersIncrease customer lifetime value measured by re-purchase frequency & AOVImprove visibility & attractiveness of the Razerstore Rewards program through creative activations, collaborations within the Razer eco-system, and advertising spendIncrease online traffic & retail store footfallDevelop strategy & plans, to maximize traffic volumesDrive relevant activations to attract & convert eSports fans on DTC channelsWork with community team to define social media content, within brand guidelines, to build engagement with Razer fanbase, with the ultimate goal of improving consideration & conversion metricsBuild plans adapted to each market to grow and maintain high levels of footfall for retail channelOwns the marketing OPEX budgetData driven approach in all aspects of marketing spend allocations, with clear KPIs, to drive high ROIEffective tracking of ROAS & KPIs, management of spends within budgetary guidelinesGive inputs to GMK’s media plans (either funded by OPEX, or Partner funds) to ensure alignment with DTC revenue targetsPre-Requisites :Minimum 10-12 years of relevant experience in building marketing strategy from research, brand positioning and executing the strategyDemonstrable experience in designing and implementing successful Digital Marketing Campaigns and O2O programsProven results in driving program to increase customer acquisition, retention and lifecycleStrong understanding of how all current digital marketing channels functionSolid knowledge of online marketing tools and best practicesPossess experience with SEO/SEM, Google Analytics, CRM software and loyalty programFamiliarity with user experience, optimisation and Brand positioningHigh competence in analytical, project and stakeholder managementStrong team management and communication (written and verbal) skillsProven ability to manage budgetsAre you game?
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