Brand and Segment Marketing Manager

Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :Own integrated activation of the Razer brand across all communication and experience touchpointsMaximize brand impact in collaboration with the business units and the global marketing functions, integrating a seamless experience across our own, earned, and paid channelsPlan customer segment-based journeys and communication maps, and inform the creation of impactful content along with the business units, creative and other marketing teamsCreate the communication framework to enrich the experience and deepen engagement with the right message and creative at every stage of the gamer journey.Develop the asset conception plan for the business units and creative teams to develop the assets across all marketing channelsWork with the social and esports teams to create assets that amplify our influencer partner stories to engage and win with gamer customers across the regionsDevelop the brand and activation playbook (including communication, copy, content pieces for social, digital and ecommerce, in-store activations, etc.) for cross-functional teamsCo-ordinate with the various teams to continuously refine the experience journeys based on an always on experimentation frameworkSet KPI’s and goals to quantify success of the communication assets. Track and report the KPIs with the cross-functional teamsPre-Requisites :Bachelor’s degree or equivalent experienceMinimum 8 years of work experience in brand activation and sponsorships (corporate or agency role), with a focus in communication and content developmentExcellent program management skills and the ability to operate in a matrixed, global, complex, high-pressure, and fast-paced environmentDriven and committed team player who can also work independently and proactivelyInterpersonal skills to collaborate with multiple stakeholders across several time-zonesTime management skills to take on multiple tasks and meet deadlinesAre you game?