Media Lead

Looking for a company that inspires passion, courage and creativity, where you can be on the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to crafting an ambitious and inclusive work environment, join eBay – a company you can be proud to be with.Media LeadeBay is a global commerce leader that allows you to shape how the world buys, sells, and gives. You’ll be part of a work culture that’s been genuinely committed to diversity and inclusion since its founding 25 years ago. Here, you can just be yourself, do your best work, and have a meaningful impact on people across the globe. We are looking for people with drive, ideas, and a passion for supporting small businesses succeed to help shape the future of eBay—does this sound like you? If so, we’d love to talk to you!The role:135M active buyers worldwide, more than 5.5M in Italy in 2022.This scale gives you a sizable marketing budget and big expectations in business delivery. And the flexibility to own & lead important work – including brand and performance marketing strategic campaigns, social media strategy and the oversight of both eBay performance marketing investments and analytics.You will be part of a team that brings creativity, knowledge, energy and diversity.The team covers areas including:•   Brand Strategy and Branding activations•   PR&Content Strategy•   Media&Marketing Strategy •   Performance Marketing&CRMMedia Lead reports into the CMO and will be based in Milan.You will be an inspiring contributor in the Media space, love competition and driving growth and get excited about the responsibility to represent eBay Italy in the ever-changing retail environment.Key responsibilities:Develop Media strategy across funnel, from upper to lowerDevelop budget investment, media flow charts and media KPIOptimize advertising strategies for a variety of diverse audiences and channelsNegotiate with media channels in order to close competitive dealsManage and supervise a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the teamTrain, motivate, grow and evaluate team-membersWhat we are looking for:Strong experience (8+) in media market landscape (very dynamic sectors – FMCG, Automotive, Telco are a plus)Excellent knowledge of SEM, CMS and CRM management and eCommerceIn-depth understanding of SEO ranking factors and Google Ads toolsConfident at interpreting complex data and drawing out insights for business growth and optimizationExperience in implementing a growth plan to drive change and opportunities for collaboration within an organizationWorking knowledge of HTML, CSS, and other coding languagesConfident with Online video strategy, Display, DCO and target-content optimization (across all digital platform)Experience conducting AB testing with large data setsConfident working with large marketing budgetsAbility to manage and coordinate external resources (ex. Media agency)Ability to bring energy, curiosity and optimism to the team and roleDon’t meet every single requirement? At eBay we value diverse perspectives and experience. If you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.BenefitsBenefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here.#LI-SH1eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible. View our accessibility info to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement.Jobs posted with location as "Remote - United States (Excludes CO, HI, NM)" excludes residents of Colorado, Hawaii and New Mexico. This website uses cookies to enhance your experience. 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