Who we are
Path is a healthtech company dedicated to making mental health care work for everyone. Path takes a patient-first approach, where treatment is more accessible, personalized, and effective. With Path, it’s easy to find a high-quality therapist or psychiatric clinician who accepts insurance and is actively accepting new patients.
What we’re solving
Over 65 million Americans have a treatable mental health issue — that’s 1 in 5 people. Today it’s difficult to find a provider, and for those with complicated conditions, it’s nearly impossible to find coordinated care. We’re here to fix this.
Our Mission
Path's mission is to make mental healthcare work for everyone.
About The Role
Path is searching for an Email Operations Associate to join the Lifecycle and Retention Marketing Team. In this role, you will be responsible for executing email campaigns, analyzing KPIs, and collaborating with cross-functional teams to support our email marketing efforts. This role will be fundamental in improving the speed and quality of patient access to mental healthcare, as well as in improving the experience of therapists that work with Path.
You Will
Own all email campaign creation, which includes email build, list segmentation, journey setup, and tracking
Conduct A/B and segmentation tests that enhance marketing effectiveness
Report on key email performance indicators such as deliverability and engagement metrics
Proof and QA emails to ensure working links, compliance with email campaign & project briefs, internal creative & editorial guidelines, proper tracking, email best practices, and CAN-SPAM compliance
What We’re Looking For
Must-Haves
3+ years of experience managing the planning and execution of email campaigns via ESP systems with a highly organized approach (preferably Braze or Iterable)
Comfortable working with HTML
Strong editing skills and high attention to detail
Highly organized and can manage multiple projects and priorities in a deadline-driven environment
Closely manages timelines on concurrent campaigns and across calendars
Monitor and track email KPIs to deliver reports, including insights and recommended actions to internal partners
Exceptional written and verbal communication skills to enable cross-functional collaboration
Experience implementing segmented messaging
Experience with project management tools such as Asana or Basecamp
Preferred
Experience with R or SQL
Experience with Shopify Liquid
Familiarity with HIPAA-compliant marketing
Our Team
The people of Path are what truly define our mission and determine our impact on the world. We believe in building not only a team, but a diverse community that thrives by helping each other succeed and grow and inspiring each other by taking on big challenges.
For employees, Path is a 100% remote healthtech company and we’re HIRING! We're excited to bring people onto the team who are committed to raising the bar on mental health care.
As Part Of Our Team, Full-Time Employees Receive
The ability to work from any location within the US
Competitive pay and benefits that do not change based on location
2 company-wide shutdown weeks each year to focus on self-care
Paid parental leave to support you and your family
Medical, dental, and vision insurance through our employer plan
Access to our 401K
Access to an Employer Assistance Plan (EAP) through our insurance plan
The equipment you need to ensure your home office sets you up for success
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