Product Marketing Manager

Description Location: Fully remote At Fairmatic we’re on a mission to make roads safer, one fleet at a time. We think about insurance, risk and underwriting in an unconventional way. Auto insurance has alway been unfair: safe and unsafe drivers that look alike pay the same. Because of this, safe drivers end up subsidizing risky ones. It doesn’t make sense. We’re using data and AI to introduce a personalized option that incentivizes safe driving with savings. Our predictive risk models have been trained with nearly 200 billion miles of driving data and tested with hundreds of thousands of paying drivers with industry-leading underwriting results. And we’re just getting started. Our leadership team includes serial entrepreneurs, insurance industry savants and start-up veterans. We’ve raised $88M from leading VCs as well as insurtech, fintech and technology industry angel investors. At Fairmatic we do our best work while living our best lives, regardless of where we are. We have thriving teams across the globe and we are constantly looking for talented folks to welcome into the family. We are a curious, adaptable and diverse bunch of technologists and problem solvers who are obsessed about creating positive impact in the world. In our work together we strive for close collaboration, humbleness and constant learning. We are looking for a motivated and talented Product Marketing Manager to be a part of our growing Marketing team and drive the execution of our go-to-market (GTM) strategies through effective and differentiated product positioning and messaging. #LI-Remote A day in the life: Drive the product story/positioning by developing a comprehensive understanding our target segments’ personas, problems/pain points, needs and motivations Collaborate with marketing and product teams on product marketing strategy and GTM tactics that set up Fairmatic to win in our targets segments Creatively test and validate assumptions/hypotheses as part of informing the product and GTM strategy Transform technical product features into benefit-driven messaging that amplifies Fairmatic’s differentiators and resonate with our target audience Develop a framework for empowering the sales, marketing and customer success teams to champion Fairmatic during new product launches, feature updates and sales discussions Act as the voice of our customers and distribution partners by gathering a high confidence understanding of the problems they need to solve, the drivers of their purchase decisions and their preferred distribution channels Develop effective and strategic product collateral for sales enablement and work closely with our product, sales and partnerships teams to bring impactful product messaging to life Maintain a thoughtful, up-to-date and informed point of view on the market and competitor landscape. Empower marketing and sales team with impactful market and competitive intelligence Embrace a data-led approach to product marketing initiatives by consistently tracking signals, measuring campaign performance and identifying growth opportunities Exemplify and foster Fairmatic’s humble, collaborative and impact-obsessed culture