Digital Marketing Contractor

Why project44? At project44 we’re on a mission - to make supply chains work. project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers. As the supply chain connective tissue, we operate the most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for the world’s leading brands. The undisputed leader in the market, project44 was named the Leader in the Gartner Magic Quadrant, #1 in FreightWaves’ FreightTech 25, and the Customer’s Choice in Gartner Peer Insights’ Voice of the Customer report. project44 is headquartered in Chicago with a diverse and fast-growing, global workforce. If you’re eager to be part of a winning team that works together to solve some of the most challenging supply chain challenges every day, let’s talk. Why project44? At project44 we’re on a mission - to make supply chains work. project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers. As the supply chain connective tissue, we operate the most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for the world’s leading brands. The undisputed leader in the market, project44 was named the Leader in the Gartner Magic Quadrant, #1 in FreightWaves’ FreightTech 25, and the Customer’s Choice in Gartner Peer Insights’ Voice of the Customer report. project44 is headquartered in Chicago with a diverse and fast-growing, global workforce. If you’re eager to be part of a winning team that works together to solve some of the most challenging supply chain challenges every day, let’s talk. Title:  Digital Marketing Contractor Location:  Chicago or Remote Hiring Manager:  Sr Director, Demand Generation Contract Details : 40 hours/week - 3 month contract with possible extension Description: As part of the Demand Generation Team at project44, the Digital Marketing Contractor will be responsible for optimizing our lead generation programs across multiple digital channels such as PPC, SEO, display, retargeting, paid social, and email. This role will ensure that we are constantly experimenting with and optimizing marketing campaigns to drive quality leads for the sales team and meeting or exceeding our revenue targets. You are metrics-driven, understand marketing automation, have experience in multiple digital marketing channels and most importantly possess a growth marketing mindset. You are someone who challenges the status quo, looks for new opportunities, takes a build-measure-learn approach to marketing campaigns and demonstrates passion for your work. Key Accountabilities Execute and measure digital marketing campaigns, across all channels: e-mail, paid social, paid search, display, webinars and more to generate high quality leads Responsible for weekly reporting of digital campaigns, website analytics and business-related KPI’s including MQLs, pipeline and ROI Brainstorm new and creative demand generation strategies Build email campaigns, database selection, create, test and execute emails to generate/nurture leads and support partners/events/ad-hoc Analysis of current email marketing campaigns and making recommendations for improvement Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace Creating campaigns for tracking leads and upload leads with correct tracking in place Analyze lead flow and areas for improvement - report on program results and develop insights on performance Requirements & Preferred Skills 3-5 years of experience in digital marketing across multiple channels (PPC, SEO, Display, Social, Email Marketing) Experience running global campaigns, analytics and funnel metrics B2B lead/demand generation experience preferred Working knowledge of Marketo/Salesforce or some exposure to Marketing Automation tools preferred Strong experience in Google Ads (Search, Display and Retargeting), Linkedin Ads, Unbounce, and Facebook required. Strong organization skills, meticulously thorough and tenacious Self-starter. Able to learn quickly, prioritize effectively and deliver results in a fast-paced environment Great communicator More About Project44 Since 2014, project44 has been transforming the way one of the largest, most important global industries does business. As transportation and logistics continue to evolve and customer expectations around delivery become more demanding, industry technology must rise to the occasion. In just a few short years, we have created a digital infrastructure that eliminates the inefficiencies caused by dated technology and manual processes. Our Advanced Visibility Platform is used by the world’s leading brands to track shipments, collaborate with supply chain partners, drive operational efficiencies, and create outstanding customer experiences. Diversity & Inclusion We're designing the future of how the world moves and is connected through trade and global supply chains. We can only deliver a truly world-class product and experience if our teams are as diverse and unique communities we are building for. So it's up to us to create a company where anyone can bring their authentic self to work everyday. We're constantly working to improve, and we accept our responsibility to elevate the voices left in the margins. It's on every one of us. Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize. We're building a company that every one of us at project44 is proud to work for: a company that celebrates you for being you. We pride ourselves on celebrating everyone — project44 is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive. If you share our values and our passion for helping the way the world moves, we’d love to review your application! For any needed accommodations during the hiring process, please email recruiting@project44.com. Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements. More About project44 Since 2014, project44 has been transforming the way one of the largest, most important global industries does business. As transportation and logistics continues to evolve and customer expectations around delivery become more demanding, industry technology must rise to the occasion. In just a few short years, we’ve created a digital infrastructure that eliminates the inefficiencies caused by dated technology and manual processes. Our Advanced Visibility Platform is used by the world’s leading brands to track shipments, collaborate with supply chain partners, drive operational efficiencies, and create outstanding customer experiences.