Product Marketing Manager - Bokun

Bokun , a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and marketing platform for tours and activities operators globally that enables them to streamline their back-end operations and connect to an ecosystem of online travel websites to grow their business.   We are looking for a creative, results-oriented, data-driven  Product Marketing Manager  who   will work closely with product managers to lead efforts to grow Bokun. This role will have a strong emphasis on optimizing conversion by leading marketing tests and customer research. This person will also oversee creation, execution, and optimization of marketing campaigns which includes emails, in-product comms and webinar. This role can be based in Oxford, London or UK Remote. There will be travel to Iceland and to global conferences and events. What You'll Do Set growth and retention targets and create quarterly marketing plans Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the customer journey Drive the go-to-market plan and post-launch marketing programs with product managers, account manager, and sales Establish hypotheses and design frequent marketing experiments to improve conversions in any part of the funnel Identify and segment target customers, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs Review competitor products and marketing, and drive ongoing differentiation Work closely with product managers, engineers, and the entire Bokun team to develop new products and enhance existing products, ensuring that the voice of the customer is always represented Establishing optimal pricing for the product with product managers and sales What You'll Bring to the Team A BA/BS degree; MBA a plus. 3+ years in product marketing, growth, or analytical roles Extensive knowledge of email and in-product marketing for both acquisition as well as lifecycle marketing Strong quantitative ability, and excellent written and oral communication skills Comfort in a face-paced, entrepreneurial, start-up environment Experience with platforms is a plus for testing (Optimizely),analytics tools (Google Analytics), and marketing automation platforms (Intercom, Hubspot, Iterable etc) Prior experience in Saas Products is highly beneficial What You’lll Gain Annual performance-related bonus Generous stock award upon joining, with additional awards annually Free meals in the office Full family private healthcare and dental Excellent contributory pension Critical illness and full life cover Standard 28 days paid holiday (not including bank holidays), increasing with tenure Lifestyle benefit, £1050 to use on what you like, for example: gym membership, home office set up or holidays. If you are proactive, motivated, organised, responsible, and able to work well in a fast-paced, team-oriented, and entrepreneurial environment, then you are the right person for this role. We offer competitive compensation packages and a great work culture. Join our global team of professionals with a bias for action and a passion for testing, learning, innovating, and helping tour and activities operators grow their businesses #LI-JCV2 #LI-Remote #Li-Hybrid #Bokun