Associate Director of Brand Franchises

At Tripadvisor, we’re on a mission to make everyone a better traveler. Becoming a better traveler means becoming more open, more curious, more savvy — and able to make the most of your trip. It means leaving the world better than you found it, and helping guide others on their way. Every day, we bring people together on our app and site to explore places to stay, things to do, places to eat, and over a billion reviews and opinions from real people who’ve been there before.  We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. We are looking for an Associate Director of Brand Franchises with experience in fast paced and agile (preferably tech) businesses.  Working under our Senior Director of Global Brand, you will be responsible for bringing our brand strategy to life through our global brand franchises, including our travel awards program, Travelers’ Choice. Our brand franchises are some of the most recognized and coveted in the industry, bringing in tens of billions of impressions, and inspiring hundreds of millions of travelers every month to get the most out of their trips. We have big plans to expand how we bring these programs to life and we need a champion to lead us there. You will partner with our product, marketing, creative, data, engineering, social, partnerships, PR, and editorial teams to promote and grow the Tripadvisor brand with travelers through these signature programs. This role sits within our Global Marketing organization, and will have the power of decades of brand trust and affinity behind it. This is an entrepreneurial role that requires strategic, analytical, and creative skills including strong product sensibility.  What You’ll Do Implement and manage the overall strategy of our brand franchise programs, including Travelers’ Choice and our offline branded placements  Own category launches end to end from category brainstorms, data pulling and go-to-market planning to share-outs and reporting - leading kick-offs, check-ins, and debriefs and all communications channels Optimize and improve the product footprint of our brand franchises, working closely with our product and product design teams for both consumer understanding and business owner engagement Measure and report on the performance of our brand franchises including awareness metrics, consumer engagement KPIs, and owner engagement KPIs Act as primary liaison between our brand franchises and the rest of the business: from advertising partners to hospitality solutions sales teams Collaborate with design and creative teams to develop go-to-market and in-product campaigns that leverage our branded content all year Keep pulse on market competition, ensuring messaging and product stay ahead of the market Use data and analysis to make evidence-based decisions and continually improving our reporting to make the most of the programs as they evolve Energize and inspire a cross-functional group of stakeholders  Skills & Experience Minimum 9+ year’s experience Demonstrated experience growing and executing on a brand and customer strategy Have experience in rethinking, evolving, building new creative brand strategies for a business Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking Exceptional project management and organization skills, with a keen eye for detail, requiring minimal supervision Lean-in, proactive & independent, always looking for ways to take initiative and improve existing programs/processes Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Growth and Product Marketing to Engineering and Design Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively Passion for user engagement Strong sense of ownership and entrepreneurial spirit Must love travel If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@tripadvisor.com and let us know the nature of your request . Please include the job requisition number in your message.     #LI-EK1 #LI-Hybrid