Product Marketing Manager

SmartBear: At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools   are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.  About the role: SmartBear is seeking a highly motivated Product Marketing Manager to join our Cloud Marketplaces Product Marketing team. This is a great opportunity for someone who has a technical foundation or experience and wants to play a bigger role driving overall business strategy while staying close to products, technology, and customers. The role will work closely with other cross-functional teams. This role is available as remote or hybrid-based in Somerville, MA . Responsibilities Operationalize the overall go-to-market strategy for marketplaces products, including ecommerce motions and product solutions via partner channels Creating product messaging and positioning based on a deep understanding of, and empathy for customers Being a thought leader in the industry and evangelizing SmartBear's story with customers, analysts, press, and other industry influencers Travel to industry events to interact with customers, partner and generally represent SmartBear Develop and maintain new or existing product collateral such as product briefs, customer presentations, competitive analysis, and sales tools Produce and deliver training material to educate and train sales teams and partners on marketplaces products or solutions Work collaboratively with product marketing colleagues to leverage product launches and associated materials and messaging to drive incremental awareness and traffic to marketplaces products. Create content calendar and drive content creation for marketplaces products including web, marketplace listings, blogs, product and sales collateral.   We are looking for someone who has: Bachelor’s degree in Marketing, Business Administration, or a related field Have at least 2 years of hands-on experience in a product marketing role and a demonstrated track record of driving growth in a high-tech B2B environment Possesses good expertise across various aspects of marketing, including brand marketing, PR, content management and digital marketing. Excellent written and verbal communication skills with the ability to articulate technical capabilities and the value of products Ability to work in a team environment and with cross-functional teams and solve challenges collaboratively Able to be a self-starter, to set priorities and maneuver the corporate environment Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs Why you should join the SmartBear crew: You can grow your career at every level. We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun. We love celebrating our SmartBears; we even encourage our crew to take their birthdays off We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.  We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.  Did you know: Our main goal at SmartBear is to make our technology-driven world a better place. SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclow, Poland and Bangalore, India. We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status. #LI-JG1