We are seeking a skilled and experienced Marketing Automation Platform specialist who has expertise in Eloqua. As a Marketing Automation Platform specialist, you will be responsible for managing and executing all aspects of our marketing automation programs using Eloqua. You will play a crucial role in developing and implementing Eloqua-based campaigns that support the company's marketing goals and objectives. You are expected to have proficiency in conceptualization, templatization, execution, and performance reporting of marketing campaigns. You are required to have hands-on experience in managing targeted email campaigns, email nurture programs, social media, Lead Life Cycle and Asset Management and solid knowledge of CRM integrations, such as Salesforce.com.
Roles and Responsibilities
Design and implement robust systems and processes, running an efficient and organized operation
Manage and execute all aspects of the company's marketing automation programs using Eloqua
Develop and implement Eloqua-based campaigns that support the company's marketing goals and objectives
Create and manage email campaigns, landing pages, forms, and workflows in Eloqua
Monitor and analyze campaign performance, providing insights and recommendations for improvement
Ensure data accuracy and consistency across all Eloqua-based campaigns
Collaborate with the marketing team to develop and execute integrated marketing campaigns
Manage lead scoring, lead nurturing, and lead management processes in Eloqua
Work with sales teams to ensure the alignment of marketing and sales efforts
Provide ongoing training and support to marketing and sales teams on the use of Eloqua
Stay up-to-date with the latest Eloqua features and functionality, and recommend best practices for implementation
Manage and maintain Eloqua integrations with other marketing and sales tools
Qualifications:
6+ years of experience in marketing automation, with a focus on Eloqua
Oracle Eloqua certification is a plus
In-depth knowledge of Eloqua, including campaign development, lead scoring, lead nurturing, and reporting
Experience in creating and managing email campaigns, landing pages, forms, and workflows in Eloqua
Should be able to create Landing pages and Emails in Eloqua. Must have knowledge in HTML, CSS, JavaScript, JQuery
Strong analytical skills and experience in data analysis and reporting
Excellent communication and collaboration skills, with the ability to work effectively in a team environment
Strong project management skills, with the ability to manage multiple projects and priorities simultaneously
Experience in integrating Eloqua with other marketing and sales tools
If you are a self-motivated and results-driven Marketing Automation Platform Manager with a passion for Eloqua, we encourage you to apply for this exciting opportunity.
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