Inbound Marketing Specialist

About SingleStore SingleStore is one of the fastest-growing databases in the market, and SEO/SEM is a critical component of our growth. We’re looking for a SEO/SEM Specialist to join our team, contributing to improvements in  both organic and paid search efforts.  Location: Pune, Hyderabad. Job Description: SingleStore is seeking an Inbound Marketing expert with strong SEO and content marketing experience to help us grow our business by generating high-quality leads through inbound marketing initiatives. You will be responsible for conceptualising, creating and repurposing engagement focused inbound campaigns, as well as building and managing developer communities on platforms like GitHub, Reddit, and LinkedIn. Responsibilities: Develop and execute inbound marketing strategies that attract and engage potential customers through various channels, such as content marketing, social media, search engine optimisation, and email marketing. Collaborate with the content team to create/ repurpose and amplify compelling, customer/ user focused content that aligns with our brand messaging. Optimize landing pages, blogs, forms, and CTAs to improve conversion rates and ensure a seamless user experience. Manage and grow our organic social media presence by creating and publishing engaging content, monitoring and responding to comments and messages, and analysing performance to inform future campaigns. Build and manage developer communities on platforms like GitHub, Reddit, and LinkedIn to engage with the developer audience and build awareness and advocacy for SingleStore. Develop an SEO strategy based on the keyword research and inputs from product team to optimize website content, metadata, and internal linking structure to improve search engine ranking and own both  Analyse and report on data for all inbound performance metrics, such as keyword performance, website traffic sources, social media engagement, email performance, and asset wise conversion rates, to improve the effectiveness of the inbound marketing strategy. Requirements: Bachelor’s degree in marketing or communications with 5+ years of experience in inbound or growth marketing in B2B technology companies. Engineering/ technology bachelor degree will be an added advantage.   Proven track record of developing and executing successful inbound marketing strategies that drive growth and increase brand awareness. Strong writing skills with the ability to create compelling and relevant content that resonates with the target audience. Experience with various inbound marketing channels, such as social media, SEO, email marketing, and content marketing. Experience in managing website analytics tools, such as Google Analytics, Target, optmizely etc. and familiarity with data visualisation tools such as Tableau to track and analyse campaign performance Knowledge of marketing automation and CRM platforms such as Eloqua and Salesforce, as well as content management systems like Contentstack. Excellent communication skills with the ability to collaborate with cross-functional teams. If you are a results-driven marketer with a passion for SEO, content marketing, link building, referral marketing, marketplace marketing, and developer community building, and have experience in the technology industry, we want to hear from you! Join our team at SingleStore to drive growth for the most innovative database technology companies today!