Sr. Account Based Marketing Manager

BE PART OF BUILDING THE FUTURE. What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?  The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions .  Pure is blazing trails and setting records: For eight straight years, Gartner has named Pure a leader in the Magic Quadrant  Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally Industry analysts and press applaud Pure’s leadership across these dimensions And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark. SHOULD YOU ACCEPT THIS CHALLENGE... We are looking for a Senior Account Based Marketing Manager who will be responsible for the strategy and implementation of Account Based Marketing (ABM) plans, campaigns and tactics to drive pipeline and revenue growth from Pure’s top accounts list. Reporting to the Director, Enterprise Marketing & ABM, you will be focused on driving strategy with a data-driven approach, continually testing and evaluating success of campaigns by measuring growth through reputation, relationships and revenue. The ABM Manager will collaborate closely across marketing, sales and SDR teams for a fully integrated approach. Key responsibilities Understand and analyze the industry and accounts, and how Pure plays into their business requirements and needs.  Deliver account research and analysis to drive ABM strategies. Design 1:1 and 1:few ABM plans in strong alignment and collaboration with sales and key solution and vertical stakeholders. Strategize, execute, and optimize a data-driven and imperative-driven ABM strategy to achieve sales goals. Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution. Partner with regional Field Marketers, Sales, and SDRs to build integrated campaign motions. Drive cross-team collaboration among all sales and marketing stakeholders (Field Marketing, Digital, SDR, Operations, Channel, and Agency).  Manage ABM campaign budget, driving operational excellence and maximizing resource and budget investments. Connect campaign data, marketing metrics and insights to demonstrate business impact, providing ongoing reporting and updates to senior stakeholders.  Ensure scalability of ABM over time. WHAT YOU’LL NEED TO BRING TO THIS ROLE... Bachelor’s degree required.  Minimum of 8 years of experience in B2B technology managing best-in-class marketing programs. Minimum of 2 years of experience in ABM (ideally, 1:1, 1:few and 1:many approaches). Demonstrated capabilities in digital and measurement preferred. ABM ITSMA Certification is a plus.  Experience with ABM tools such as 6Sense,Zoom Info, LinkedIn, D&B Hoovers, Tech Target, and public databases . Manufacturing, Automotive, and/or High Tech industry domain knowledge preferred.  Proactive self-starter, s trategic and analytical thinker with exceptional execution, and problem-solving capabilities. Track record of scaling small budgets that drive quantifiable results. Customer-first and results oriented, with the ability to build business cases as needed to influence executive decisions. Excellent verbal and written communication skills to clearly communicate strategy..  Team player that works well across internal departments and also external agencies (ABM, creative, media). Experience thriving in a fast-paced, high-growth, global environment. Excellent attention to detail with strong problem solving skills and a hunger to learn and grow. The annual base salary range is: $86,000 – $185,000. Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.   This role may be eligible for incentive pay and/or equity.   And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out purebenefits.com for more information. #LI-REMOTE BE YOU—CORPORATE CLONES NEED NOT APPLY. Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey. Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants. And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. PURE IS COMMITTED TO EQUALITY. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply. Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.  If you need assistance or an accommodation due to a disability, you may contact us at TA-Ops@purestorage.com . APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE. If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice . DEEMED EXPORT LICENSE NOTICE. Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship. PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 prior to your start date. Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.