Director, Content Marketing

Director, Content Marketing Are you a captivating, compelling storyteller? Do you lead by example and influence? Do you get equal satisfaction from a strategy well designed, a process well managed, and a story well told? Do you enjoy abstracting the complexity of a highly technical product into a relatable human story? If so, we’d love to talk to you. PagerDuty is looking for a strategic, collaborative, data-driven leader to join our Corporate Marketing Team as Director, Content Marketing. This person will be responsible for building a relevant, resonant content strategy and world-class team to drive evergreen, strategic, campaign, thought-leadership, and new types of content to increase awareness of PagerDuty and build our leadership as the Operations Cloud for the Modern eEnterprise. You will partner closely with colleagues in marketing, communications, and subject-matter experts around the company to drive the vision, strategy, and roadmap for a data-driven content experience that earns awareness, engagement, pipeline, and brand love. The ideal candidate can grow a passionate team of content strategists, inspire practical creativity, work collaboratively with teams across the company, and lead with courage to push boundaries and execute on new ideas. The role reports to PagerDuty’s VP, Corporate Marketing and Brand. Responsibilities include the following: Build and execute PagerDuty’s content marketing strategy, with an emphasis on building awareness and relevance of PagerDuty as the Operations Cloud for the modern enterprise Be a key custodian of the PagerDuty Operations Cloud brand narrative and framework, and demonstrate outstanding judgment in leveraging specific elements to improve our content for various audiences Build a cross-platform content strategy and team that optimizes content for PagerDuty’s events, blog, social, influencer community, and other key channels - for time-specific and evergreen content alike Partner with stakeholders around the business to develop written, video, audio, and experiential content that aligns with target personas and marketing objectives, including corporate messaging, campaign materials, product content, and thought leadership Integrate content into sales plays and enablement materials to support the company’s key pipeline-generating activities Partner with and advise the Growth, Campaigns, Product Marketing, and Communications teams on new/better/different content strategies and tactics that maximize awareness, engagement, and pipeline Partner with the Brand Team to explore and apply visual elements and concepts that break the mold and bring content to life Work with Digital and Web teams to orchestrate content journeys that serve up sequences of relevant content target audience personas Manage a quarterly and annual editorial calendar and content plan that provides visibility to all required stakeholders and is clear on content roles and governance Utilize data and analytics to define metrics and inform the development and evolution of content strategy Build an editorial team of content specialists to expand and scale the team’s impact Requirements: 8-10 years of experience driving successful, scalable, high-impact and high-caliber content at other fast-growing technology companies The ability to bring ideas to life with in a compelling story arc Acumen in distilling data from multiple sources and synthesizing it into succinct and relevant content across multiple channels Excellent writing, cross-functional collaboration, and influencing skills A digital-native understanding of digital customer journeys, and the way that brand relevance is built over time by optimizing for metrics (e.g., SEO) and through compelling content experiences A data-driven mindset, including the proclivity to measure, optimize, and report back on success metrics A proven track record of building and maintaining relationships with executives, thought leaders, and subject matter experts across multiple teams within a company A clear vision and distinctive POV for what next-generation content marketing can look like in a B2B SaaS company (including planning, prioritizing, developing content, managing teams, the creative & production process etc) The ability to recruit, lead, and mentor a growing team of content marketers in the US and potentially other geographies     The base salary range for this position is 158,000 - 241,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits. Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience. Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process. Not sure if you qualify? Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you. Where we work PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Sydney, Tokyo, and Toronto, with remote opportunities in those cities and Chile. We offer a hybrid, flexible workplace, while also providing ample opportunities for in-person and virtual connection with your fellow Dutonians.  How we work Our values are deeply embedded in how we operate and the people we bring on board. You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture. Champion the Customer | Put users first to design great products and experiences. Run Together | Build strong teams that amplify our impact on users. Take the Lead | Disrupt and invent to be the first choice for users. Ack + Own | Take ownership and action to deliver more efficiently to users.  Bring Your Self | Bring your best self to build empathy and trust with users. What we offer One way we ensure our employees are inspired to do their best is through a comprehensive total rewards approach that supports them and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.  Your package may include: Competitive salary and company equity Comprehensive benefits package from day one Flexible work arrangements ESPP (Employee Stock Purchase Program) Retirement or pension plan Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws) Generous paid vacation time Paid holidays and sick leave Paid volunteer time off - 20 hours per year Bi-annual company-wide hack weeks Mental wellness programs Dutonian Wellness Days & Midyear Wellness Week - scheduled company-wide paid days off in addition to PTO and scheduled holidays HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge About PagerDuty PagerDuty, Inc. (NYSE:PD) is a leader in digital operations management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a better digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Notable customers include Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more.  Led by CEO Jennifer Tejada, two-thirds of the PagerDuty board is classified as non-white, with women making up nearly half of all board members. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time. PagerDuty is Great Place to Work-certified™, a Fortune Best Place to Work for Women, and a top rated product on TrustRadius and G2.  Go behind-the-scenes @pagerdutylife on Instagram. Additional Information PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs. PagerDuty uses the E-Verify employment verification program.