Acquisition Marketing Manager

Hotel Engine is a Denver-based travel tech company on a mission to radically simplify trip management for businesses. We’re not a cumbersome travel management company, nor an online price aggregator. We’re a powerful network that brings hotels and businesses together. Our members save time, money and effort in managing their lodging programs, and our partners get access to loyal, high-value business travelers. It’s a true win-win. Following a 2021 series B funding round at a $1.3 billion valuation, we achieved remarkable growth in 2022. We expect 2023 to be our best year yet.   Across our organization, we’re powered by exceptional talent. From our large Engineering and Product teams to Sales, Supplier Relations, Member Support, Data, Marketing and Operations, our team is forward-thinking, data-driven and customer-obsessed. We’re also a lot of fun — one of the many reasons we were named a Best Place to Work by Built In Colorado for the past four consecutive years.   We value our individuality, and we also understand that together, we thrive. Most importantly, we know we’re not for everyone! Complacency doesn’t live here. We’re focused on finding the right people who are energized by our culture and bring diverse experiences and backgrounds that will help us unlock our full potential. Click here to view our DNA , and if you like what you see, please read on! We are looking for an Acquisition Marketing Manager to accelerate new customer acquisition through paid digital channels. As a key member of the marketing team, you will be responsible for building and executing a paid digital marketing strategy. You will be charged with scaling customer acquisition, developing tests to increase conversion rates, partnering with RevOps to build and analyze paid media reporting, and optimizing campaigns to drive efficiency.     Responsibilities:   Serve as the primary owner for the management of Hotel Engine’s acquisition marketing channels and programs which include but are not limited to SEM, programmatic display/retargeting, content syndication, paid social, direct buy/co-marketing, etc.    Work in collaboration with the Senior Manager, Growth Marketing on demand gen strategy development and execution   Own the day-to-day management of programs, including launching, reporting, experimenting and optimizing campaigns and platform bid strategies   Manage audience segmentation leveraging both 1 st and 3 rd party market, vertical and product-level user data Partner with internal content and graphic design teams to build collateral (content, landing pages, banner ads, etc.) that powers demand gen campaigns and programs Manage digital marketing budget and demonstrate a deep understanding of spend effectiveness Analyze channel, campaign and program performance to drive continuous improvement and optimizations Clearly and proactively communicate results to leadership and other team members, succinctly articulating the drivers of over/underperformance Inform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting options Manage relationship with paid search agency partner   To be successful in this role, you must be highly motivated and data-driven with outstanding digital marketing and customer acquisition skills. If you thrive in a fast-paced environment, are agile, nimble, obsessed with revenue growth, and have bias for action we want to talk to you.   Additional qualifications include:   5+ years of related, hands-on experience in demand generation or paid acquisition    Highly skilled in all paid search and social platforms with a demonstrated ability to drive customer acquisition through ground-up strategies   Experience with programmatic, display and content syndication vendors   Strong project management skills and attention to detail Comfortable with ambiguity and shifting priorities Advanced analytical skills with the ability to make data-driven decisions Experience leveraging tools like Google Analytics and Looker is a plus Moderate proficiency in tools like SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce.com Understanding of multi-touch attribution models and data is a plus Understanding OR desire to learn and build knowledge around marketing principles, media strategies and tactics Experience managing large media budgets and multi-channel paid marketing campaigns Energetic and driven, with the ability to execute campaigns with speed and efficiency Excellent written and verbal communication skills required    Cash compensation: The base salary range for this role starts at $120,000-$135,000/year. Final offer amounts are determined by multiple factors, including prior experience, expertise & may vary from the amount above. Hotel Engine Total Rewards Philosophy | We recognize that there is more to work than day-to-day responsibilities. Hotel Engine has been recognized on Built-in Colorado’s Best Places to Work list 3 years in a row (2020-2022) for our positive culture and robust growth opportunities.    As a company, we’re also dedicated to giving back to our greater community, and have comprehensive corporate social responsibility programs supporting community, social justice and environmental causes. In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:     Competitive base salaries    Annual performance bonuses   Stock options for all associates + performance-based stock options    Insurance benefits including medical coverage (with a plan available at no cost to employees) + 100% paid dental and vision insurance    401(k) plan with a match program Unlimited PTO + 2 paid days each year to volunteer with your favorite non-profit   Paid parental leave and family medical leave   Hotel discounts through our exclusive platform   The ability to make a real impact in an incredibly fast-growing organization; you’ll never be just another cog in the wheel.