Sales Marketing Manager

A bit about us GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand's advertising. GroundTruth’s proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies. Learn more at  GroundTruth.com . We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here. Sales Marketing Manager New York, NY or Remote (US) | Marketing A bit about you As the Sales Marketing Manager, you are at the intersection of the Sales/Customer Success teams and the Marketing department. Your goal is to support the accelerated growth of our business by assisting in key marketing campaigns/initiatives and supplying client-facing teams with the materials needed to add value to current and prospective clients. You will: Create sales marketing collateral, including but not limited to: case studies, sales narratives, one-sheets and strategic playbooks. Promote the company’s value to clients across our Managed Services teams at GroundTruth and our owned and operated company, WeatherBug. Contribute to the department’s strategic content calendar with ideas and help execute marketing campaigns across channels (website, emails, events, social, etc.). Collaborate with other departments, including product, technology and client services, to identify opportunities to better equip and support sales functions within the organization. Condense complicated technology and solutions into digestible, simplified concepts to support go-to-market and product release strategies. Partner with cross-functional partners, like Design, Sales, Product, and Research & Insights to build compelling, on-brand, sales materials. You Have: 3-5 years’ experience as a Marketing Associate, Marketing Generalist or Specialist, Sales Marketing Manager, Content Strategist, or related role in a similar field. Interest in the mobile, CTV, and advertising landscape. Strong analytical skills. You understand how to drive alignment between different stakeholders such as sales, account management, product, and strategic partnerships. Strong verbal and written communication skills. Organizational and creative thinking skills. Nice to haves: Experience in B2B marketing, preferably in tech Background in or passion for copywriting You are: Collaborative Resourceful Innovative Determined Detail-oriented–-the little things matter Organized with demonstrated ability to prioritize and deliver timely work A team player and not afraid to roll up your sleeves and help when needed Self-sufficient and not afraid to take the lead and manage tasks independently Coachable and open to feedback Respectful–-we treat each other with respect and assume the best of one another Not afraid to have fun! What we offer At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role Flexible vacation Daily lunch credit when working in-office Fully stocked snacks and beverages 401(k) employer match Fully-paid medical premiums for employees Generous parental leave Active DEIB Committee with regular initiatives Inclusion Academy seminars Wellness and gym reimbursement Family and pet expense reimbursement Education and coaching reimbursement program Option for mobile phone reimbursement or separate company phone Equity analysis to ensure fair pay The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.  Our compensation package also includes a comprehensive benefits platform offering and a company bonus. The salary range for this position is listed below. Salary Range $90,000 — $99,999 USD We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at careers-gt@groundtruth.com.