SEO Content Specialist

About the Team An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company. Role Overview GOAT Group is looking for a passionate and detail-oriented SEO Content Specialist to support our content growth across goat.com, flightclub.com and grailed.com. Responsibilities will center around coordinating content production including keyword research, content brief creation and uploading content. The ideal candidate is a highly motivated self-starter, who is passionate about SEO, knowledgeable of the current sneaker and fashion landscape, deadline-oriented and collaborative.  In this role, you will: Utilize existing standard operating procedures to perform keyword research, conduct SEO content audits of our competitors and track keyword performance over time Coordinate content production by collaborating closely with content and copy teams. This includes creating content briefs, assigning content, reviewing content for SEO, routing content for approval and uploading to our sites via a custom CMS Monitor weekly, monthly and quarterly content performance to understand what content tactics are working and where we need to improve Efficiently communicate with other teams in the Marcom department in order to align SEO content with the brand vision, company-wide goals and marketing initiatives Use tools such as Google Sheets, Mode, Google Search Console, SimilarWeb, Google Analytics, SEMrush, ahrefs, and Content King to track content, research keywords and more We are looking for: 2 years relevant marketing experience in either brand strategy, content marketing, PR or search engine optimization Strong project management skills; you are comfortable managing multiple projects at once and coordinating stakeholders across departments at multiple levels High level understanding of how content can drive SEO success and impact bottom line revenue Some familiarity with SEO tools including: Google Analytics, Google Search Console, SEMRush, ahrefs, Contentking, Screaming Frog Some familiarity with at least one Business Intelligence tool (Mode, Tableau, Google Data Studio, Looker, etc) Have worked in a CMS before Nice to have:  Experience in eCommerce or at a technology company highly valued BA/BS degree in liberal arts, business, marketing, or a relevant field Fashion and sneaker knowledge Experience using Slack and Google Suite The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information. Hiring Range $64,000 — $80,000 USD GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of over 50M members across 170 countries. GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries. Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers. Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible. The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator. We encourage you to apply even if you feel unsure about whether you meet every single requirement. We look for people who are passionate about what we do, not just those who check off all the boxes. GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants . If you are an EU or UK resident, please review our  EU / UK Candidate & Employee Privacy Notice.