Product Marketing Manager

At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable. Join a team of curious problem solvers that celebrates differences, leads with empathy and values inclusivity. FourKites is looking for a Product Marketing Manager to join our Marketing team! As a Product Marketing Manager you will play a critical role in telling the story of FourKites’ platform, and helping position our solutions the right way to the right people. You will be a critical member of the team responsible for defining, positioning and driving the message, strategy and content to engage buyers. What you'll be doing: The Product Marketing Manager is a primary advocate for the feature set and benefits of our solutions, and is instrumental in crafting the strategy around the messaging and marketing for the product line. This role works closely with Product, Sales and other Marketing team members to deliver messaging, content and campaigns that drive revenue. Be an expert on the buyers, influencers and the buyer's journey. Document the buying process, buying criteria and the key pain points buyers are trying to address Work with Product, Sales, and other Marketing team members to build and deliver differentiated messaging and positioning for the FourKites platform Together with the Product team, educate both internal and external stakeholders about platform features and benefits Create compelling solution content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses, sales and executive presentation decks), and work with the Marketing, Sales, Product, Business Development, and executive teams to activate the content as needed through multi-channel campaigns Assist members of our Sales team on calls with prospects, when appropriate, to provide deeper insights into the product Act as a thought leader and evangelist for the platform, including internal training, external speaking engagements, analyst calls and written work Who you are: The ideal candidate has experience in the Supply Chain industry, with an understanding of our buyers and their needs. You have the ability to translate FourKites’ unique value to different industry segments and can work in a highly dynamic market, understanding a rapidly changing competitive landscape. This role excels in understanding customer-centric and market-based requirements and how they pertain to FourKites’ solutions, and can easily distill complex concepts into compelling and consumable content that resonates with target buyers.  BA/BS degree or equivalent working experience Past experience in product marketing, and/or product management in enterprise software, and preferably in supply chain Excellent written and verbal communication skills - there is a heavy amount of writing and presenting/selling ideas in this role Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to drive buyer behavior Prefer working in a fast-paced, collaborative capacity. This role requires you to work across functions and departments to bring the product to life in a clear and compelling manner We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out! About FourKites: FourKites® is the #1 supply chain visibility platform in the world, extending visibility beyond transportation into yards, warehouses, stores and beyond. Tracking more than 2.5 million shipments daily across road, rail, ocean, air, parcel and courier, and reaching over 185 countries, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 1,000 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains.   FourKites provides competitive compensation with stock options, outstanding benefits and a collaborative culture for all employees around the globe. To help you be your best, we have 5 global recharge days, in addition to standard holidays, and a hybrid, flexible approach to work. Parental leave for all parents, an annual wellness stipend and volunteer days also provide you with time and resources for self care and to care for others. Throughout the year, FourKites sets aside time during the workday to learn and celebrate diversity. And we're always listening for new ways to support everyone in and out of the office. Salary Range: $90,000 - $110,000 Medical, Dental & Vision benefits start on first day of employment 20 PTO days, 10 Sick days, 5 recharge days, 2 volunteer days 401k with company match Annual Wellness Stipend Ongoing learning & development opportunities If you are a California resident, here is our  California Applicant Privacy Notice . #LI-Remote