Social Media Manager

Who We Are Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Babylist is the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com . Our Ways of Working We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. Due to the nature of this role, we would expect someone to be onsite in our Los Angeles location 2-3 times per week to host influencers and celebrities, as well as to create social content.   We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.  What the Role Is Babylist’s social media work is already winning awards and recognized by media . We’re doing great work and looking to do even more- especially in the areas of Instagram and partnering with influencers and celebrities. This role will lead Babylist’s upper-funnel marketing via social media to drive brand awareness. Reporting to the Senior Manager of PR & Communications, you will have an immediate impact in a highly visible and rewarding role. You will own influencer and celebrity marketing, drive UGC, develop creative social campaigns, and spearhead social growth. This is an opportunity to be creative, take risks, try new ideas, and make big things happen.  Our Social Media Manager must reside in the greater Los Angeles area, and will work 2-3 days per week from our location in Los Angeles. Who You Are You have at least 5-8 years of experience focused on social media management  You’ve led strategy and content for major B2C social media accounts (500k+ followers), and have a proven record driving follower and engagement growth You have a history of building relationships and hosting celebrities and influencers, driving ROI You have proven success in driving high quantities of social media brand mentions You’re on top of pop culture and trends, understanding what appeals to people (and algorithms)  You’re a content creation wiz, including Reels and TikTok videos You’re a storyteller who can captivate and engage an audience You think outside the box  You have a knack for evaluating social media analytics and adapting strategies and tactics based on insights Understand and love our users You are successful at managing and optimizing a paid social media budget How You Will Make an Impact You will be a crucial part of ensuring Babylist is the #1 most followed brand in baby You will identify, negotiate with, and host influencers and celebrities  You will own the strategy for encouraging and tracking user mentions on social, including social listening You will concept and plan owned IG and TikTok campaigns to drive UGC, followers, and engagement, including giveaways, work with partners, promoting events, and more You will develop original short-form social media videos You will exponentially drive growth on Instagram, leading strategy and content, and support efforts across all other social channels You’ll track and measure performance to guide strategic decisions Why You Will Love Working At Babylist We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office We build products that have a positive impact on millions of people’s lives We work at a sustainable pace which means work/life balance is a real thing here We believe technology and data can solve hard problems  We believe in exceptional management  We are an antiracist organization and doing the work to support differences of all kinds We offer competitive pay and meaningful opportunities for career advancement We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning Babylist takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area.  A wide range of factors are considered in making compensation decisions including but not limited to skill sets; experience and training; and other business and organizational needs. Exact starting pay will be determined based on skills and experience as well as location. We hold two compensation reviews annually to review pay for performance and market and run an equity analysis to ensure our pay practices are fair and unbiased. A reasonable estimate for the current range in each zone is: Zone 1 $109,000-$157,000 Zone 2 $99,000-$143,000 Zone 3   $92,000-$134,000 These ranges may be modified in the future. In addition to the base compensation listed above, we offer a number of other benefits as part of your total compensation at Babylist, such as: Company performance bonus Medical, dental and vision, covered at 100% for employees. Unlimited fertility coverage with no infertility diagnosis required Paid Life insurance, AD&D, and disability benefits  Retirement savings accounts (401k) with a 3.5% company match and immediate vesting Competitive employee stock options  Up to 12 weeks of paid leave, optional additional unpaid leave, and a flexible return to work policy to welcome a new child through any of the ways to form a family, for all genders Paid time off including 15 vacation days, 9 wellness days, and 10 paid holidays An initial work from home stipend to optimize your workspace Mental wellness programs, including access to four sessions with licensed providers and unlimited access to Expectful and Headspace meditation apps Other perks include Babylist store discount, childcare stipend, referral bonuses, twice-yearly in-person events with the team and more If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.   #bi-remote