Senior Manager, Marketing Analytics

Who We Are Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Babylist is the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com . Our Ways of Working We’re a remote-first company with team members located across the United States spanning multiple time zones. We know how valuable the flexibility of remote works for our employees so people can get the work done in the way that suits them best. With rare exception, our employees generally work 9-5 in their home time zone.  We also know that personal connection is the foundation for the great work we do together. In order to build community and collaboration, we gather in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.  As this role sits on the leadership team, there is also the expectation that you would attend 1-2 leadership team retreats each year.  What the Role Is The Senior Manager, Marketing Analytics will provide strategic insights, analysis and leadership across all of our growth initiatives at Babylist. You will narrow in on marketing planning and forecasting processes to unlock opportunities and efficiencies. You will support CRM and performance marketing goals and drive large scale analytics projects that will positively impact the entire company. Reporting to the VP of Data, you will work closely with peers in marketing, finance and our broader leadership team to ensure that Babylist makes informed data-driven marketing and investment decisions. Roles and Responsibilities: Own weekly, monthly, quarterly reporting and forecasting for key marketing initiatives Partner with key stakeholders in performance marketing, finance, and data  to plan and forecast spend and KPI growth Develop and own roadmap for all marketing data and analytics needs, inclusive of strategic initiatives and tactical needs Own day-to-day performance analysis & strategic recommendations for media spend and optimizations  Monitor and proactively troubleshoot any issues across the marketing funnel & provide data-backed recommendations that help solve Develop insights for performance marketing, product, and CRM Coach, develop, and train team members on best practices Professional Qualifications: Deep experience in strategic planning for marketing optimization, and integrating optimization plans into financial planning and forecasting Must have start up company experience  Must have deep knowledge of data collection systems and technology: Google Analytics, AdWords, Ad Servers, marketing automation tools Ability to design reports and reporting schedules to provide needed recommendations, insights, and data Experience at companies with $XXM annual performance marketing budgets An understanding of financial planning and forecasting, previous experience partnering with finance  Understanding of media mix modeling, last-click, and multi-touch attribution  Exceptional problem-solving and communication skills CRM, Brand survey, and user experience research skills are strongly preferred but not required Why You Will Love Working At Babylist We are a remote first company and we invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office We build products that have a positive impact on millions of people’s lives We work at a sustainable pace which means work/life balance is a real thing here We believe technology and data can solve hard problems  We believe in exceptional management  We are an antiracist organization and doing the work to support differences of all kinds We offer competitive pay and meaningful opportunities for career advancement We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning Babylist offers a competitive salary and benefits package. A wide range of factors are considered in making compensation decisions including but not limited to skill sets; experience and training; and other business and organizational needs. Exact starting pay will be determined based on skills and experience. We hold two compensation reviews annually to review pay for performance and market and run an equity analysis to ensure our pay practices are fair and unbiased. A reasonable estimate for the current role is: United States: $161,000.00 - $226,000.00 USD Canada: $169,000.00 - $244,000.00 CAD  This range may be modified in the future. In addition to the base compensation listed above, we offer a number of other benefits as part of your total compensation at Babylist, such as: Company performance bonus  Medical, dental and vision, covered at 100% for employees. Unlimited fertility coverage with no infertility diagnosis required. Paid Life insurance, AD&D, and disability benefits  Retirement savings accounts (401k) with a 3.5% company match and immediate vesting Competitive employee stock options  Up to 12 weeks of paid leave,optional additional unpaid leave, and a flexible return to work policy to welcome a new child through any of the ways to form a family, for all genders Paid time off including 15 vacation days, 9 wellness days, and 10 paid holidays An initial work from home stipend to optimize your workspace Mental wellness programs, including access to four sessions with licensed providers and unlimited access to Expectful and Headspace meditation apps Other perks include Babylist store discount, childcare stipend, referral bonuses, twice-yearly in-person events with the team and more If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. # bi-remote