Paid Marketing Manager - Core

Applicant Privacy Notice Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform Are you eager to join a dynamic and rapidly growing industry at the forefront of innovation? If so, we have the perfect opportunity for you! We are seeking an experienced Paid Marketing Manager - Core to join our team and help us take our marketing efforts to the next level. If you're ready to dive in and help us make a real impact in this groundbreaking field, we want to hear from you! WHAT YOU WILL DO Fully own media process for Core Wallet products (Extension, Mobile & Web) Plan, buy, report, and optimize ad-hoc and campaign initiatives in-platform of various social (Facebook, Twitter, LinkedIn, Reddit, Tiktok), Search (Google), Display (Site-direct, programmatic), and Audio (Podcast) platforms focusing on awareness and performance goals Aggregate, synthesize and report on media and product data to identify key trends, analysis and insights and offer action oriented recommendations  Set, forecast and manage media budgets based on forecast modeling and KPI performance Understand Core roadmap, upcoming features, updates as well as competitor news to ideate future-forward thinking strategies and initiatives Ability to come up with new paid channels, vendors, targets, tactics, strategies, creative concepts and ideas for various A/B tests  Cross-collaborate with Product and Marketing Teams to bring forth and expand upon best practices in both departments Conceive unique alternate solutions for full reporting attribution and measuring business goals across channels and tactics Work around nuances within individual ads platforms, legal and product teams to be compliant with internal and external creative, copy and messaging guidelines WHAT YOU WILL BRING Bachelors degree in marketing, business or related field 5+ years of hands-on media planning, buying, optimizing and reporting in search/social channels, particularly from a performance standpoint in Google, Twitter, Facebook Ads Platforms Ideally 2+ years in a start-up environment Ability to multi-task and work with various platforms/vendors/teams quickly to meet deadlines Synthesize, visualize and articulate data for key stakeholders (experience with Google Sheets/Slides + data connector platforms) Comfortable working with low oversight, being proactive and anticipating future needs Thorough attention to detail and high organizational skills Passion for crypto/web3 and consistency to consume latest news and developments, especially in web3 wallets Base Salary Range: $87,600 - $110,000 ( **This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)   #LI-Remote #LI-ES1 WHY AVA LABS? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others. Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.