Senior Product Designer, Provider Growth

Back to jobs tags.new Senior Product Designer, Provider Growth New York, New York, United States; San Francisco, California, United States; Seattle, Washington, United States Apply Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.  1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.  Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About the role: At Headway, our network is our competitive advantage. We're building the largest national network of therapists and prescribers who accept insurance—currently over 60,000 active providers and growing. The more providers we activate, the more patients we can serve, and the greater our impact on mental healthcare access. As a Senior Product Designer for Provider Acquisition, you'll own the design of our top-of-funnel experiences—the landing pages, lead forms, and acquisition flows that turn interested providers into qualified leads. This is high-leverage growth work: small improvements in conversion can translate to thousands of additional providers joining our network and tens of thousands more patients getting access to care. You'll be embedded in a new pod focused exclusively on acquisition, working closely with product marketing, engineering, and data to rapidly test, learn, and optimize. What makes this unique: This is traditional growth design work in a mission-driven context. You'll need to balance the craft and polish of consumer product design with the velocity and experimentation mindset of a high-performing growth team. Success means being energized by metrics, comfortable with rapid iteration, and excited to see how a color change, copy tweak, or form redesign impacts conversion rates. You'll ship variations weekly, analyze results, and continuously refine—all while maintaining design quality that makes providers feel confident choosing Headway. In this role, you'll: Own the design of provider acquisition experiences Lead design for landing pages across different segments (therapists, prescribers, group practices) and states Design and optimize lead forms to maximize submission rates while capturing the information we need Create compelling visual design and messaging that resonates with providers and drives action Design re-engagement campaigns for the ~150K providers who've previously shown interest but haven't completed signup Drive growth through rapid experimentation Run continuous A/B tests and experiments to improve conversion at every step of the acquisition funnel Work closely with data and product marketing to identify opportunities, form hypotheses, and validate results Move fast—shipping multiple experiments per week when needed—while maintaining design quality Develop an intuition for what works through constant learning and iteration Collaborate deeply with cross-functional partners Partner with product marketing on messaging, positioning, and campaign strategy Work with engineering to build experimentation infrastructure and ensure designs are shippable quickly Collaborate with data to understand user behavior, set success metrics, and analyze experiment results Coordinate with the growth marketing team on channel-specific needs and campaign launches Bring consumer product craft to growth work Apply strong visual design skills to create landing pages that feel polished and trustworthy Design interactions that reduce friction and guide providers smoothly toward conversion Develop mobile-optimized experiences (80% of our traffic is mobile) Balance aesthetic quality with performance—knowing when a design is "good enough" to ship and learn from Contribute to design systems and team practices Build reusable components and patterns for landing pages and forms in our design system (Helix) Document learnings from experiments to build institutional knowledge Help evolve our experimentation practice and tooling as the team scales You'll be a great fit if you: Have strong product design experience with a growth focus 5-8 years as a product designer, with 3+ years working on growth, acquisition, or conversion-focused teams You've shipped high-performing consumer-facing web experiences and can show measurable impact You understand landing page optimization, form design, and conversion funnel psychology Combine craft with velocity Your visual and interaction design work is polished and professional You can move fast without sacrificing quality—you know when to obsess over details and when to ship and iterate You're comfortable with ambiguity and can scope work appropriately for rapid learning Are metrics-driven and experiment-minded You get excited by data and love seeing how design changes impact conversion rates You can form hypotheses, design tests, and interpret results to inform your next iteration You understand statistical significance and can work with data partners to validate findings Have consumer product sensibility You know how to make digital experiences feel compelling, trustworthy, and easy to use You understand visual hierarchy, persuasive design, and how to reduce friction You can adapt your design approach for different audiences (e.g., therapists vs. prescribers vs. group practices) Collaborate effectively across functions You work well with product marketing and can translate marketing goals into design solutions You partner effectively with engineers to build experimentation capabilities You communicate clearly and can advocate for design decisions using both craft arguments and data Care about the mission You're motivated by work that expands access to mental healthcare You understand that every percentage point improvement in conversion means more providers joining our network and more patients getting care Compensation & Benefits: The expected base pay range for this position is $183,600 - $216,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level. We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. Benefits offered include: Equity compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-Home Stipend Therapy Reimbursement 16-week parental leave for eligible employees Carrot Fertility annual reimbursement and membership 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st Flexible PTO Employee Assistance Program (EAP) Training and professional development We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. Headway participates in E-Verify. To learn more, click here. Create a Job Alert Interested in building your career at Headway? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field First Name * Last Name * Email * Phone Country * Phone * Resume/CV * Attach Attach Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Portfolio Link * Are you authorized to work in the United States for any employer? * Select... Will you now or in the future require visa sponsorship? * Select... 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