Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE ROLEThe Manger, Digital Media Strategy will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team. Responsibilities include developing performance-based media strategies, leveraging data and research to build optimal, multi-faceted media plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, developing innovative media strategies, and client management. This role will primarily work on Las Vegas Residencies, Comedy tours, and other non-music campaigns.WHAT THIS ROLE WILL DOLeadership/Management SkillsSufficiently manages at least one other personProvides mentorship, training and meaningful growth to the teamExemplifies best practices via training and onboarding Establishes a strong rapport with department and line of business counterparts (e.g. Analytics, Product, Operations, Channel teams, etc.)Media Planning and ExecutionPower user of fan profiles and all media data and tools at our disposal Works closely with Associate Director to ensure plans across all events are leveraging best practices and learningsAssists with any budget allocation workActively identifies cross-media optimizations while also taking into account the larger business story General KnowledgeConstruct publisher recaps, trends and POVs upon requestShares best practices regularlyProactive thinking and identifying how we can do things betterCommunicationCommunicates with confidence and displays strong ability to speak as it relates to campaign performance and industry trends WHAT THIS PERSON WILL BRING5+ years experience in Digital Media (offline media experience is a plus)1+ years experience in People ManagementIn-depth understanding of media planning, negotiation, and performance analysisKnowledge of media landscape and how channel mix impacts goals of overall media planExperience across digital media, including knowledge in Paid Search, Social, and Programmatic; agency experience highly preferredo Social Platforms (Facebook/Instagram, Snapchat, TikTok)o DSPs (Google’s DV360, The Trade Desk)o Paid Search (Google Ads, SA360)o Digital ad trafficking tools (Campaign Manager/DCM, etc.)Working comprehension of strategy development and required media mathStrong degree of accuracy and attention to detailAbility to thrive in a very fast-paced environment with high volume Proven record of effectively managing large budgets, driving quantifiable resultsProficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookupsExcellent verbal and written communication skillsAbility to maintain efficient communication across different teamsBENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal daysWEALTH: 401(k) program with company match, stock reimbursement programFAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy supportCAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repaymentOTHERS: Volunteer time off, crowdfunding matchEQUAL EMPLOYMENT OPPORTUNITYWe aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.#LI-JA2#LI-GV1#LI-HYBRIDLOSANGELES,CA----------The expected compensation for this position is:$72,000.00 USD - $90,000.00 USD** Pay is based on a number of factors including market location, qualifications, skills, and experience.
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