Brand Lead

US Mobile sells lines to ATT/TMO/VZO at wholesale prices, with international roaming, pooled / family plans, and dual sim (carrier switching) -- no deadspots. Think Mint Mobile and Google Fi, but cheaper and more features. We're #1 Phone Plan Provider on Consumer Reports (not bought), and Jack Dorsey unsolicitedly tweeted about us :'). "US Mobile is very good." We make $150M in ARR and over 100% year-over-year growth, with a budget for advertising this year to finally put us on the mainstream map: SuperBowl Ad, commercials, etc. We're also < 90 person startup, and cash-flow positive, so your equity is already worth real dollars in the secondary market (and growing!) After 10 years in the game and establishing a cash-flow positive service, we're working with an amazing, reputable rebrand agency (COLLINS) for our new look and strategy to acquire our next 1M+ lines. You'll join as the most senior Brand IC to push this bar higher, define our brand guidelines, and create assets potentially seen on a Superbowl Ad, commercials, social media, etc. Our brand is non-corporate, and close to / champions real users. Your work includes Impeccable visual skills in type, color theory, textures, grid systems, etc. Iterate with external agency on new brand assets and guidelines. They’ll propose a few concepts, you'll push the bar higher. (Aug and on) Create Brand Extensions for Landing Pages, Digital & Physical Ads, Emails, Video Thumbnails, Campaigns, Assets for App Experiences. Create Internal Brand Guidelines with/for your Brand Team to follow Lead the Brand team towards consistency and adherance towards Brand Guidelines. Responsbilities Grow and manage your Brand Team. (Brand IC's, possibly Copywriters) Complete requests from Growth Campaigns, Marketing / Landing Pages, Advertising. Care about high quality on high-impact, high-exposure projects. Lead is a shepherd for consistency and unified creative direction for Brand. Enforce guidelines post-COLLINS. Manage creatives to make awesome deliverables across touchpoints: digital ads, physical ads, commercials, OOH, etc. Bonus: Experience in Growth Campaigns, can advise where to spend marketing dollars for best ROI. Experience directing commercials. Design Team 1 Product Design Lead (Remote) 3 Product Designers (Remote, 2 NYC) 1 Brand Designer (Remote) 2 Staff/Senior Product Design (Hiring) 2 Staff/Senior Brand Design (Hiring) Benefits/Perks Annual Offsite to hack & meet the team. 2024 Japan. 2025 Hawaii. $100/mo USM credit for your phone / family / friends etc Gym Reimbursement Flexible PTO Medical, Dental, and Vision Plans $180,000 - $240,000 a year Think you could be a great fit? Apply to learn more! Apply for this job