Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :Join Razer’s Lifestyle Division and take the lead in crafting and executing innovative go-to-market (GTM) strategies for our lifestyle portfolio, which includes branded merchandise (e.g. apparel, bags) and strategic partnerships. You’ll drive high-impact marketing activations and collaborate across teams to shape compelling brand narratives that resonate with our global audience.Develop and execute GTM strategies for Razer’s Lifestyle products that will drive impact and grow market shareLead cross-functional marketing activations with internal teams and external partners to deliver engaging brand experiencesManage the full product lifecycle - from ideation to launch - ensuring timely delivery, impactful rollouts, and optimized inventoryCollaborate with regional teams to implement targeted sales and marketing initiatives that drive consumer engagementIdentify and cultivate brand partnerships to amplify Razer’s brand presence and reach new consumer segmentsPre-Requisites :Bachelor’s degree in Marketing, Business, Communications, or a related field1–3 years of experience in product marketing, preferably in lifestyle, gaming, or consumer techProven track record in launching and managing lifestyle or gaming-related productsStrong written and verbal communication skills, with the ability to engage effectively across teams and with external partnersHighly organized, with exceptional attention to detail and time managementCreative and strategic thinker with a proactive, execution-driven mindsetComfortable working independently and collaboratively in a fast-paced, high-performance environmentGamers are preferredAre you game?
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