Product Marketing Director

Workiva is seeking a visionary and results-driven Product Marketing Director to lead the go-to-market (GTM) strategy for one of our industry platforms: banking, insurance, or investments. This is a high-impact individual contributor role, ideal for a strategic builder who thrives in a dynamic environment and is energized by the opportunity to shape vertical-specific offerings, accelerate market momentum, and elevate Workiva’s industry presence. As a senior-level independent contributor, you’ll play a pivotal role within a high-performing, strategically aligned marketing organization, serving as the go-to expert for industry platform strategy. You’ll collaborate closely with teams across Product, Sales, Partnerships, Sales Enablement, and Revenue Marketing to deliver differentiated solutions to the market. Responsibilities include leading vertical launches, enabling seller success, engaging global customers, and presenting to executive stakeholders, all to ensure GTM execution is tightly aligned to both customer needs and enterprise priorities.What You’ll DoCreate and execute GTM strategies for Workiva’s industry-specific platforms tailored to the unique needs of sectors like banking, insurance, and investments that drive awareness, adoption, and revenue growthLead industry platform launches, defining sector-specific messaging and coordinating cross-functional alignment to maximize market impactCraft differentiated positioning and messaging based on industry, buyer, and competitive insightsConsult with customers, alongside Product Management and Sales, to explore product and market opportunities within key industries, ensuring solutions reflect real-world challengesOwn and influence pricing and packaging strategies for industry solutions, aligning offers to customer value, market demand, and growth goalsDrive thought leadership through blogs, webinars, white papers, and speaking engagements that elevate Workiva’s credibility and visibility in the marketSupport and consult global sellers directly, providing messaging, enablement tools, and guidance to accelerate deal cyclesCollaborate with cross-functional leaders and their teams across Product, Sales, Partnerships, Sales Enablement, and Field Readiness to align strategy, shape GTM  plans, and drive consistent execution across the businessInfluence and shape industry-focused offerings, using customer insights to inform roadmap and solution developmentMeasure and refine GTM performance, using data to improve messaging, content, and launch effectivenessPresent to executive leaders, providing regular insights and strategic recommendations that support platform and revenue growthWhat You'll NeedMinimum QualificationsBachelor’s Degree in marketing or related field10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and salesPreferred QualificationsB2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferredMBA preferredProficiency in implementing product-led growth (PLG) GTM strategies, tactics, and frameworksIndustry experience in the financial services sector, such as banking, insurance, or investment managementDemonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer SuccessStrong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executivesExperience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimizationProven ability to innovate and optimize marketing strategies to deliver measurable business resultsExceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impactTravel Requirements & Working ConditionsUp to 40% travelReliable internet access for any period working remotely, not in a Workiva officeHow You’ll Be Rewarded✅ Salary range in the US: $154,000.00 - $250,000.00✅ A discretionary bonus typically paid annually✅ Restricted Stock Units granted at time of hire✅ 401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS2