Senior Content Writer

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com. WP Engine is rapidly expanding its product portfolio and footprint across Europe, scaling its operations in four key countries and investing in the future of web performance and digital experience. With this growth comes exciting opportunities for top talent to help shape the next generation of products.Join NitroPack by WP Engine at a transformative moment as we launch our brand new, high-performance product website. This milestone marks the beginning of a refreshed content strategy focused on strategic campaigns, thought leadership, and organic growth that expands NitroPack’s presence as a global brand in the web performance space.As we continue to scale, we’re looking for a Senior Content Writer to craft content that not only drives traffic but also fuels user engagement and product adoption across multiple touchpoints. Together with our Senior Content Manager, you’ll work at the heart of a marketing team that thrives on insight, agility, and purpose.Your day-to-day: Strategic Content DevelopmentApply keyword and topic research using tools like Ahrefs and Google Search Console to craft long-form content, landing pages, pillar pages, and guides that rank, educate, and convert.Work closely with our Senior Content Manager to iterate and improve based on data-backed insights.Blog & Knowledge Base ManagementDeliver weekly blog articles based on the editorial calendar outlined by our Senior Content Manager, and suggest ideas and opportunities based on your own newsfeed.Continuously optimize existing content for performance.Write and maintain Knowledge Base articles together with our Support Engineers to help users unlock the product's full value. Campaigns, Media & Cross-Team ContentSupport multi-channel marketing campaigns with messaging, headlines, and assets.Write scripts for webinars, videos, and product demos. Lifecycle & Email ContentCollaborate on email campaigns, including onboarding flows, product announcements, and monthly newsletters.Ensure consistent messaging and tone across all user communications. What Success Looks Like:Organic traffic growth through high-performing SEO contentIncreased brand authority in the web performance optimization spaceHigher engagement and CTRs across email and landing pagesImproved user retention through educational and support contentUnified brand voice across product, marketing, and support channelsWhat Makes You a Great Fit:3+ years in content creation, ideally in techProven SEO writing experience with tools like Ahrefs, Surfer SEO, Google Search Console, Google Analytics, and HotjarStrong user-centric writing skills — you can shift tone from expert to supportive as neededAbility to collaborate across teams and turn technical input into engaging contentProficiency in English (C1–C2) — both written and spokenBonus: Experience with WordPress CMS (Gutenberg editor)What We Offer:Company Stock Options (Every employee is an owner in the company)​​Health Benefits (100% Paid Medical, Dental, and Vision)Generous Vacation Time - 30 days. This includes 25 days PTO, 4 Wellness days and 1 extra day for your Birthday (Who doesn’t like time off)One time Home Office Stipend180 BGN Re:Benefit monthly budget - incl. food vouchers, Multisport etc.Free food/soft drinks in the officeFree lunch in the office every ThursdayRefer-a-friend programTeam buildings in and outside the countryOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalHome office and flexible hoursFree annual subscription to CalmReady to help NitroPack grow as a household name in web performance? Apply now and let’s shape the future of web performance optimization together.At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. ​