Demand Generation Specialist

Job Requisition ID #25WD90303Position OverviewAt Autodesk, we’re building the future of construction—and GCPay is a critical part of that mission. GCPay simplifies the pay application process for general contractors, helping them manage subcontractor invoicing, compliance, lien waivers, and payments with ease. As our next Demand Generation Specialist, you'll be a key driver of marketing-qualified leads (MQLs) and marketing-influenced pipeline through strategic, multi-channel campaigns.We’re looking for a results-driven marketer with strong campaign management experience, a passion for performance marketing, and a knack for collaboration across content, product, and sales teams.ResponsibilitiesDrive qualified lead generation and revenue opportunities through targeted marketing campaigns including email, webinars, paid advertising (PPC), and social mediaPlan and host monthly webinars to engage potential customers and support partnerships with leading ERPs like Acumatica, CMiC, Sage, and Viewpoint VistaOwn and execute our content marketing strategy through Hubspot and Wordpress—including blogs, landing pages, gated assets, website updates, and whitepapersManage all aspects of GCPay tradeshow participation: planning, logistics, booth experience, on-site/off-site execution, and post-event lead follow-upBuild and maintain seamless sales hand-off processes, including marketing automation workflows and BDR team sequences that ensure timely lead follow-upCollaborate with digital media partners to manage advertising strategy, content production, and performance optimizationUse data and insights to continuously improve campaign effectiveness and ROIMinimum Qualifications5+ years of B2B marketing experience, ideally in SaaS or construction technologyProven track record of executing successful demand generation campaigns across email, events, advertising, and socialExperience managing marketing automation tools—Hubspot expertise is requiredStrong experience using WordPress for content publishing and Canva (or similar tools) for design and asset creationAbility to balance strategic thinking with hands-on execution in a fast-paced environmentStrong communication and project management skillsPreferred QualificationsExperience marketing to the construction industry or in a related fieldFamiliarity with ERP systems used in constructionComfortable analyzing campaign performance metrics and making data-driven decisionsLearn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!BenefitsFrom health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/Salary transparencySalary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $85,200 and $146,960. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Diversity & BelongingWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).