Program Manager, GTM

Workiva is seeking a Program Manager to lead strategic Go-To-Market (GTM) initiatives that align cross-functional teams and drive operational excellence across our revenue engine. This role, part of the Enterprise Program Management (ePMO) team, plays a role in delivering high-impact, critical programs that span Sales, Marketing, Customer & Partner Experience, Partners, Legal, Finance, Product and Business Technology.The ideal candidate brings strong program management capabilities, experience working with GTM functions in a >$1B, public SaaS organization, and the ability to thrive in a fast-moving, cross-functional environment. You are a clear communicator, a collaborative problem solver, and someone who brings structure and momentum to complex initiatives — without needing formal authority.What You’ll DoGTM Strategy & ExecutionPartner with GTM and key business leaders to scope, plan, and execute programs that support growth, efficiency, and customer successDrive cross-functional alignment and execution for key initiatives such as territory planning, AI for Sales,  data enrichment, customer lifecycle optimization, and enablementHelp define and refine GTM processes, coordinating across teams to ensure consistency, scalability, and claritySupport strategic planning and execution cycles, ensuring GTM programs and outcomes align with company-wide objectives and milestonesProgram DeliveryCreate end-to-end program structure and executable plans including defining processes, deliverables, operating model, and operating cadenceProvide programmatic support on highly visible and complex programs with the ability to see the larger picture, conduct regular reviews to clear blockers, escalate key decisions, provide recommendations and solutions, and drive cross-functional alignment, accountability and collaborationCreate and manage detailed project and/or program plans, timelines, dependencies, and risk mitigation strategies for GTM programsDrive accountability across stakeholders, track progress, and escalate issues when needed to keep initiatives on courseCollaborate closely with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness and system support for GTM effortsMonitor KPIs and provide regular updates to stakeholders on program status, blockers, and outcomesCross-Functional CollaborationFacilitate collaboration between Sales, Marketing, CPX, Partners, Product, and Tech teams to ensure successful execution of cross-functional programsNavigate ambiguity and evolving priorities, aligning stakeholders and removing roadblocks to maintain momentumAlign complex programs and secure buy-in, while balancing prioritizationHelp build a culture of collaboration and shared ownership across the GTM ecosystem Change Management & EnablementManage change management activities across stakeholder engagement, including messaging/communication planning, support and enablementCoordinate with enablement, operational teams, and others as needed to ensure successful rollout and adoption of new tools, processes, and initiativesDevelop and support documentation, training, and stakeholder communications as part of GTM change managementIdentify and implement best practices for sustainable and repeatable GTM program deliveryWhat You’ll NeedMinimum QualificationsBachelor’s degree in Business, Marketing, Operations, or a related field, or equivalent practical experienceMinimum of 4+ years of experience in program or project management, within or supporting GTM functionsFamiliarity with GTM systems and tools (e.g., Salesforce, Marketo, Gainsight)Preferred QualificationsExperience working with cross-functional teams across Sales, Marketing, Customer Teams, or PartnersExperience in a SaaS or B2B tech environmentStrong communication, planning, and organizational skillsEffective verbal and written communication ability and comfort with discussions with senior audiences and executivesExposure to sales strategy, marketing operations, or customer lifecycle programsProject management certification (e.g., PMP, Agile) Travel Requirements & Working ConditionsWillingness to travel up to 10% for team and corporate meetings, fostering relationships and representing company interests  Reliable internet access for any period of time working remotely, as we embrace flexible work arrangementHow You’ll Be Rewarded✅ Salary range in the US: $111,000.00 - $178,000.00✅ A discretionary bonus typically paid annually✅ Restricted Stock Units granted at time of hire✅ 401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS1