Product Manager

Company: F5
Company: F5
Location: Tel Aviv
Commitment: Full time
Posted on: 2025-06-24 05:58
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.  Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.The Product Manager plays a pivotal role in product development for F5’s App Security product portfolio. This position requires an in-depth understanding of market dynamics in Cybersecurity as well as strong leadership, communication skills, partnering and analytical abilities, to help build a shared vision and execute to establish a market leading position for F5’s Web Application and API Protection (WAAP) portfolio.F5 is seeking a Product Manager to drive the vision, strategy, and roadmap for Web Application Firewall (WAF) capabilities in our Distributed Cloud WAAP portfolio. This role is instrumental in delivering next-generation application security as a globally scalable SaaS offering, protecting Web and API traffic from OWASP threats, abuse, zero-day exploits, and L7 DDoS. With the increasing use of AI in applications, you will get to be a part of defining new ways to protect these advanced applications.As the WAF Product Manager within the Distributed Cloud team, you will be responsible for advancing capabilities to protect applications. You will collaborate cross-functionally with threat researchers, engineering, UX, GTM teams, and customers to create an intelligent and highly usable security platform for modern SecOps teams. Primary Responsibilities Product Delivery:Own the end-to-end product strategy for key areas within our Web Application Firewall (WAF) offering in the F5 Distributed Cloud Platform.Define, prioritize, and deliver features.Collaborate with engineering to build scalable WAF engines optimized for global performance and low-latency mitigation.Partner with Threat Research & AI/ML teams to integrate LLMs, behavioral detection, ML and anomaly models into protection logic.Work closely with UX to deliver a user experience that empowers the SecOps users.Support go-to-market execution, documentation, training, and enablement for field, partners, and customers.Measure product success using data-driven KPIs (adoption, effectiveness, false positives, customer satisfaction etc).Collaborate with F5’s broader portfolio (BIG-IP, NGINX) for unified WAAP positioning.Ensure accountability for product success and present data-backed findings during business reviews and QBRs Customer Engagement & Feedback:Engage with customers to understand their goals, constraints, and requirementsPrioritize product capabilities based on customer feedback and business value Market Analysis:Position F5 WAF offering with a competitive edge in the marketValidate market demand based on customer usageConduct in-depth research to stay abreast of developments in Application Security Team Collaboration:Collaborate with stakeholders to make informed decisions on product backlog prioritizationFoster strong relationships with engineering, sales, marketing, and customer support teamsWork with technical teams to ensure seamless product rolloutsWork with key decision makers in marketing and sales to ensure smoot product delivery to customers Knowledge, Skills, and AbilitiesTechnical Skills:Proficient with Application Security products such as Web Application Firewalls, DDoS protection, API Security, Bot protection or proxies & corresponding core security and networking conceptsWell versed with Threat Intelligence and Threat Research domainsKnowledgeable about the needs of the SecOps user persona with respect to delivering and securing Applications and APIs.Familiar with LLM, Machine Learning, Anomaly Detection and key data science conceptsWell versed with SaaS security services and approaches Stakeholder Management:Demonstrate strong leadership, negotiation, and persuasion capabilitiesEffectively manage and navigate expectations from diverse stakeholder groupsUphold a data-driven approach amidst a fast-paced, changing environment Analytical Skills:Ability to generate data-driven reports and transform complex data into actionable insightsProven skills in data analytics and making data-backed decisionsStrong awareness of technology trends and potential influence on F5’s business QualificationsBA/BS degree in a engineering or a relevant field is requiredCybersecurity technical background is requiredPrior software development or technical experience is required5+ years of product management in CybersecurityMBA preferred  #LI-SS5#LI-HybridThe Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).Equal Employment OpportunityIt is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
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