Senior Field Marketing Specialist

New Senior Field Marketing Specialist Amsterdam, Netherlands Apply Strength in Trust  OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses. The Challenge OneTrust is actively seeking a Senior Field Marketing Specialist for the Central European market (covering Germany, Austria, Benelux and Nordics). As a Senior Field Marketer with OneTrust, you will serve as one of the primary liaisons between the field sales team, partner and business development teams, and our corporate marketing team. In this role you will generate awareness and create demand using a variety of marketing vehicles and tactics, including, but not limited to regional tradeshows, professional associations, field events, demand campaigns, webinars, and advertising programs. The primary objective is to create sales pipeline and regional awareness through execution of marketing programs, as well as ensure thorough coverage of the total addressable market leveraging various marketing distribution channels. Your Mission Serve as primary liaison between field sales, business development, product marketing, and corporate marketing teams Communicate marketing initiatives, ongoing campaigns, website updates, customer success stories, upcoming events, etc to regional sales teams Demand Gen –  Drive organisation of regional demand generation activities including webinar programs, advertising, paid advertising (PPC) and sponsorship activities, that help drive contribution to the sales pipeline Campaigns –  Plan, create and execute all marketing activities for the regions and report results. Aligns directly with corporate marketing team campaigns. Events –  Source regional events that are good fit for organisation, and execute on events and ensure success for region Industry relations - Establish relationships with associations and other organisations in the industry in order to generate joint activities PR –  Aligns regional roll-out of announcements with local sales team and develops relationships with regional media publications Translations –  Ensure timely and accurate translations of marketing materials through in-house localisation team, as well as provide direct translations when needed Content –  Communicate feedback from the field to Product Marketing team to ensure the field has the tools and messaging they need to sell effectively Social media –  Manage regional social media accounts in local language, working closely with field sales and global PR team on messaging Customer References –  Work with field team to identify customer success stories and turn them into referenceable case studies and testimonials Partners –  Conduct regular meetings with outside partners to evaluate partnership, sponsorship, media and advertising opportunities Reporting –  Analyse and report on the impact of demand and lead gen activities on sales pipeline, revenue and sales cycle length Leads regional marketing planning and presentation with alignment of regional team Share best practices across regional field marketing and corporate marketing teams Assess challenges of the field sales team and create solutions to address those challenges You Have BA/BS degree in business or marketing or equivalent 3+ years of relevant experience, enterprise software preferred Experience in event and webinar planning, digital marketing (content & advertising), and building relationships with media and industry associations. Excellent level of English, written and oral communications Proficiency in written and spoken German is preferred. “Can do” attitude to start and carry out tasks, with a problem-solving approach when encountering blockers Excellent communication, writing, editing, and project management skills Clearly understands technology and can abstract business/solution value Exposure to and familiarity with a wide variety of marketing systems across multiple disciplines (CMS, email automation, Google AdWords, webinar programs, etc) Proven ability to work under tight deadlines with limited resources Passion for working in a lean, fast-paced organisation, and desire to own and refine processes Willingness to travel as needed, up to 30% Where we Work Embrace a hybrid working model — three days a week in the office — with meaningful opportunities to collaborate and celebrate in person. Each role may have specific flexible, hybrid, or in-office requirements, so we encourage you to verify the requirements of the role with your recruiter during your first interview. Benefits As an employee at  OneTrust , you will be part of the OneTeam . That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity stock options, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers. Resources   Check out the following to learn more about OneTrust and its people:  OneTrust Careers on YouTube @LifeatOneTrust on Instagram Your Data You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our  Privacy Overview .  You can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the  Data Subject Request Form . Recruitment fraud warning: OneTrust is aware of scams involving false offers of employment with our company. The fraudulent jobs, interviews and job offers use fake websites, email addresses, group chat and text messages. Be aware that we never ask candidates for personal information, IDs or bank information during the interview process. We do not interview prospective candidates via instant message or group chat, and do not require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. Please note that any legitimate interview availability requests will come directly from a OneTrust recruiter with an "@onetrust.com" email address. You may also receive legitimate emails from "@us.greenhouse-mail.io". Recruiters will only reach out to candidates who have applied for a role through our ATS (Greenhouse) or prospects via LinkedIn InMail. Job offers will come from a recruiter and may have a "@docusign.net" email address. For more information or if you have been targeted please reach out to askrecruiting@onetrust.com . Our Commitment to You   When you join OneTrust you are stepping onto a launching pad — the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new category. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career.   OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws. 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