Senior Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!We're committed to bringing passion and customer focus to the business.Company OverviewProofpoint is a leading cybersecurity company protecting organizations’ greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on Proofpoint for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web.We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That’s why we’re a leader in next-generation cybersecurity.Protection Starts with People. The Role and the TeamThis position is an excellent hands-on opportunity for a rock-star senior marketer who is passionate about jumping on board with a fast-growing, US-based software cybersecurity company that is rapidly expanding internationally. As our Regional Marketing Manager for India, you will work closely with the regional Enterprise and Commercial sales and pre-sales teams in region. This is a unique opportunity for an experienced B2B Marketer who is a self-starter to continue building Proofpoint international presence by enhancing our brand awareness and equity in the Asia-Pacific region.You will be responsible for managing and executing the marketing plan for our India region for both our Commercial and Enterprise team. More specifically you will roll-out integrated campaigns and programs, online and offline, against an annual and quarterly marketing plan and budget, working closely with sales, product marketing, and regional and corporate marketing teams. You will be tasked with identifying audience segmentation, executing the marketing mix recommendation, and reporting on results against targets (Responses, Marketing Qualified leads, Sales Qualified leads and Marketing contribution to pipeline).This role will be based in Bangalore.Your day-to-dayDevelop, manage and execute the marketing plan for the India regions including the Account-Based Marketing planDevelop and execute measurable regional demand generation programs that drive brand awareness and pipeline, with quarterly accountability for lead and pipeline creation. Such programs may include: face to face events, webinars, content syndication, online advertising, SEMManage and execute both Proofpoint-led and third-party eventsLocalise and execute corporate international marketing campaigns and manage local marketing agenciesEnsure sales and marketing interlock, actively participate in weekly and quarterly regional sales meetings with the Commercial and Enterprise teamsCollaborate with EMEA, Global and APAC Product Marketing to define market specific strategies and localise messaging accordinglyCollaborate with the APAC Channel Marketing Manager and Channel Sales organisations to help assist in scaling the Proofpoint business through Asia-PacificCollaborate with APJ Communications team toDevelop cross-sell/up-sell as well as competitive take-out marketing programs to expend our footprintAnalysis of campaign performance and recommendations for optimisation and future enhancementsProvide quarterly regional business reporting and analysis on all programs and campaigns run in regionWhat you bring to the teamBe degree qualified, with a preferred emphasis in marketing, communications and/or general businessMinimum of 5-10 years related marketing experience in SaaS, Cloud or IT Security enterprise softwareExperience delivering effective demand generation campaigns and programs that are integrated and multi-channel and that deliver measurable and repeatable resultsExcellent written and communication skillsGood knowledge of B2B marketing mix including social, digital, online and offline (event marketing)Experience executing demand generation programs through resellers and strategic partnersExperience in using data and tools to inform decision making, i.e. CRM, marketing automation toolsExperience with Account Based Marketing methodology and tacticsExperience with AI toolsInnovative and creative thinker who contributes valuable new ideas and insightsResilience, drive and adaptability to thrive in a fast-changing marketAbility to travelWhy ProofpointProtecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success.  We’re a customer-focused and a driven-to-win organization with leading-edge products. We are an inclusive, diverse, multinational company that believes in culture fit, but more importantly ‘culture-add’, and we strongly encourage people from all walks of life to apply.We believe in hiring the best and the brightest to help cultivate our culture of collaboration and appreciation. Apply today and explore your future at Proofpoint! #LifeAtPFPTIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!