On-Platform Marketing Manager

On-Platform Marketing Manager Canada Apply Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 175 million registered learners as of March 31, 2025. Coursera partners with over 350 leading universities and industry leaders to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp. Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns. At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.  Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you. Job Overview: At Coursera, our Marketing and Communications team drives brand development, product marketing, PR, and acquisition and retention marketing for learners, enterprises, and university partners. The team is structured into four key areas: Consumer Marketing, Degree Marketing, Enterprise Marketing, and PR & Communications. Marketers play a critical role in accelerating the global growth and market share of both our Consumer and Enterprise businesses through innovative programs that attract, retain, and expand relationships across all segments. As the On-Platform Marketing Manager for WES (web enabled sales), you’ll be a key contributor to the On-Platform Marketing Team, collaborating with Demand Generation Marketing, Product Marketing, CRM, and Product teams to develop and scale our Enterprise self-serve offering. Your work will focus on experimenting with and optimizing various marketing programs and product-led strategies. You have a proven ability to build and execute a roadmap of growth initiatives across product and marketing surfaces within a software or technology company. You bring strong analytical skills, confidently manage complex cross-functional projects, and thrive in a data-informed, creative, and collaborative environment. You value flexibility and the opportunity to make a meaningful impact. Responsibilities: Develop and execute a full-funnel marketing strategy to scale Coursera for Teams (WES), improving conversion through PLG-driven acquisition and integration with Coursera’s broader Enterprise direct sales strategy Drive experimentation and optimization across the self-serve funnel, using A/B testing, analytics, and customer insights to refine positioning, messaging, and product-led marketing programs Collaborate with cross-functional teams (Product, Growth, Sales, CRM, and Paid Marketing) to integrate self-serve and enterprise demand generation efforts, ensuring a seamless customer journey from acquisition to retention Leverage data and insights to analyze funnel performance, identify key drop-off points, and implement scalable marketing interventions that increase conversion and revenue Launch targeted marketing initiatives—including personalized content experiences, in-product promotions, and email automation—to improve engagement, activation, and expansion in the self-serve channel Own inbound and self-service revenue targets, define key success metrics, forecast performance, and continuously optimize for growth Basic Qualifications: 6+ years of experience in growth marketing and/or demand marketing with multiple growth channels 3+ years of experience with SaaS products in high-volume businesses and a fast-growth environment Experience using hypothesis-driven testing to optimize acquisition and conversion Experience working cross-functionally in a distributed organization to plan, build, and execute projects Experience developing business recommendations using qualitative and quantitative insights Hands-on data analysis experience with BI platforms, data modeling, conversion-rate-optimization, and data manipulation tools Preferred Qualifications: Experience in product-led growth and optimizing free trials to paid and/or self-serve purchase flows in SaaS industries  Experience with email, website, and performance marketing channels Familiarity with marketing technologies such as Marketo, Salesforce, Looker, Amplitude, and Full Story Experience working with global teams Training from PLG or growth-oriented programs such as Reforge or Product-Led is a plus If this opportunity interests you, you might like these programs on Coursera: Marketing in a Digital World   Digital Marketing Specialization Applying Data Analytics in Marketing Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. The targeted hiring base salary range for this role is between $90,000 and $113,000 for all Canada candidates. The actual base pay is dependent upon many factors, including but not limited to prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits.   #LI-JB1   Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.   If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.   For California Candidates, please review our CCPA Applicant Notice here. 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