Product Marketing Director - APAC

Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for companies across the globe. Workiva is seeking a Product Marketing Director to create and manage global go-to-market efforts for Workiva in APAC.The Product Marketing Director for APAC who creates the go-to-market strategies for products and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes. They lead product and solution launches cross-departmentally and identifies and prioritizes product features while providing consulting and management support to the assigned business initiative.What You'll DoCreate a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goalsManage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutionsDrive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers) to advance credibility and awareness, and drive pipelineCollaborate with Product Management, Sales and Enablement to enable training and messaging for Sales teamDevelop product positioning and complete competitive analysisConsult with customers in partnership with Product Management and Sales to explore product and market opportunitiesIdentify key functional, ecosystem, and operational requirements to serve the targeted market betterProvide consulting and management support to marketing and sales areas, identifying emerging market opportunitiesBecome an influencer through thought leadership exposure and speaking engagements across industry associationsWhat You'll NeedMinimum RequirementsBachelor’s Degree in Marketing, Business or related fields10+ years experience in Product Marketing, Industry Marketing, Corporate Marketing or Product ManagementExperience in business-to-business (B2B) tech marketing with a preference for Software as a Service (SaaS) expertisePreferred QualificationsTo communicate with our customers in Japan & Taiwan, proficiency in both English and Japanese or Mandarin would be an added advantageExperience with industry technologies that service the relevant processes of the buyer persona Experience in developing and executing industry-specific marketing programsProficiency in implementing product-led growth go-to-market strategies, approaches, and tacticsExcellent business acumen in Workiva’s core APAC markets - Australia, Singapore, Hong Kong, Taiwan & JapanExceptional communication skills across all organizational levels, spanning from buyers and end-users to executive managementDemonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Enablement, and Customer SuccessStrategic mindset with the ability to derive insights from data for decision-makingProven ability to innovate and optimize business-driven strategiesExceptional listening, communication, and program management skillsWorking Conditions & Travel RequirementUp to 25% travel for customer and internal meetingsReliable internet access for any period working remotely, not in a Workiva officeWorkiva is an Equal Employment Opportunity Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.#LI-A1