Associate BD Manager (Brand Partnerships)

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities/ 工作职责 :Associate BD Manager (Brand Partnerships)Responsibilities:Plan and execute brand collaborations, IP licensing, co-branding, and joint marketing projects with partners in gaming, anime/IP, pop culture, lifestyle, and related sectors;Proactively expand and maintain high-quality partnership networks in pan-entertainment, pop culture, and lifestyle fields, building long-term cooperative relationships;Develop annual cross-sector collaboration strategies aligned with brand goals to amplify voice and influence across diverse communities;Work closely with internal teams including marketing, product, content, and PR to drive the launch and execution of co-branded products, customized content, and joint campaigns;Lead KOL/influencer resource development and strategy planning, overseeing influencer marketing project execution and performance evaluation;Continuously monitor trends and opportunities in pan-entertainment, pop culture, anime, and lifestyle sectors, and design campaigns that enable brand breakthroughs;Take full ownership of project performance monitoring, data analysis, marketing case study documentation, and post-campaign review for continuous optimization;Achieve key business objectives including brand exposure growth, fanbase expansion, and breakthrough communications across target segments.Pre-Requisites/ 任职要求 :Are you game?