Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE TEAMThe fan experience is constantly evolving. People don’t go to concerts just to hear their favorite artists play their favorite songs. They go to fully immerse themselves in a truly unique “moment in time” experience; one that will never be repeated again. At Ticketmaster and Live Nation, we are charged with helping create that experience, making it memorable to each and every fan in its own unique way. We do this, first and foremost, by making every effort to understand our fans. Because once we understand our fans, we can personalize their experiences. As the Fan-Based Marketing team, it is our mission to enable various marketing teams across Live Nation to deliver targeted messaging based on real-time data signals that delight and reward fans.THE ROLEAcross the Live Nation and Ticketmaster ecosystems, our fans are coming to expect a better, more personalized experience. We are looking for a strong Business Analyst to help us grow our Fan-Based Marketing capabilities. This person will be responsible for audience planning and sizing, campaign and audience monitoring, and performance reporting. We are seeking candidates who are proactive self-starters and have a proven track record of data and business analysis in online or ecommerce businesses with experience in testing and optimization. The ideal candidate will be an accomplished professional who possesses the passion, experience, skills and abilities to help support our expanding marketing reach. WHAT THIS ROLE WILL DOCreate and maintain live analytics reports and dashboards to provide insight into the performance of campaigns to stakeholdersConduct in-depth marketing analysis efforts to provide insight into new business opportunities; present communicate findings and make recommendations to stakeholdersSupport data-related problem-solving and product development efforts by the Fan-Based Marketing teamBe an expert in customer data, helping to identify and fill data gaps, using internal resources and outside vendorsModel and size audiences relevant to support campaign objectivesCollaborate with division Business Analysts, Data Services and other functional teams as needed to understand the impact of analysis across multiple areas of the business WHAT THIS PERSON WILL BRING2+ years of experience in marketing analytics, data analysis, or related fieldProficiency in SQL, including joins, aggregation, and nested queriesStrong statistical knowledge, with experience in hypothesis testing, regression analysis, and A/B testing methodologiesExperience with data visualization and presentation of analysis and findingsExceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholdersExperience working with digital marketing and customer dataProficiency with Python or R for data analysisExperience with business intelligence tools such as Tableau, Power BI, or Domo preferredExperience with marketing automation tools and customer data platforms preferredMS Excel proficiency, including lookups, pivot tables, and complex formulas Detail oriented with strong time management and organizational skillsProactive and intellectually curiousDemonstrated ability to learn new skills and familiarize oneself with new software and technologiesStrong communication skills including the ability to communicate findings to a wide audienceBENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal daysWEALTH: 401(k) program with company match, stock reimbursement programFAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy supportCAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repaymentOTHERS: Volunteer time off, crowdfunding matchEQUAL EMPLOYMENT OPPORTUNITYWe aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.#LI-EF1#LI-RemoteUnitedStates#LI-HybridLosAngeles, CA----------The expected compensation for this position is:$96,000.00 USD - $120,000.00 USD** Pay is based on a number of factors including market location, qualifications, skills, and experience.
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